The Tourism Development Fund (TDF), the national enabler of Saudi Arabia’s tourism sector, announced the signing of two memoranda of understanding (MoU) aligning with the Fund’s vision to enable high-quality tourism investments and projects that contribute to achieving the objectives of the National Tourism Strategy and Saudi Vision 2030.
The two MoUs
form part of TDF’s efforts to accelerate the development of tourism projects
that enhance the positioning of King Abdullah Economic City (KAEC) as a leading
global destination on the Red Sea coast, while also attracting expertise and
capital and strengthening the competitiveness of Saudi Arabia’s coastal
destinations.
Commenting on
the agreements, Qusai Al-Fakhri, Chief Executive Officer of the Tourism
Development Fund, said: “These MoUs reflect the Fund’s commitment to its role
as a national enabler of the tourism sector, through aligning public- and
private-sector efforts and building strategic partnerships that support the
development of high-quality tourism projects and enhance the participation of
local and international private-sector stakeholders in developing coastal
destinations and all-inclusive beach resorts across Saudi Arabia.” He added:
“As part of the tourism enablement of KAEC, the Fund contributes to enhancing
its readiness to attract high-quality investments and global hospitality
brands.”
The principal
MoU was signed between the Tourism Development Fund and Emaar, The Economic
City (EEC), the master developer of King Abdullah Economic City (KAEC), in the
presence of the Fund’s CEO and Abdulaziz Alnowaiser, CEO of Emaar, The Economic
City (EEC,) the master developer of King Abdullah Economic City (KAEC).
In its first
phase, the MoU establishes a comprehensive framework supporting the planning,
development, and operation of high-quality tourism projects that strengthen the
city’s positioning as a fully integrated, world-class coastal destination on
the Red Sea.
The
collaboration includes developing a diversified portfolio of coastal projects
encompassing all-inclusive resorts, global hotel brands, and lifestyle
destinations designed to serve diverse visitor segments, including beach
tourism, travel experiences, and family-oriented offerings.
The MoU outlines
the development of two five-star beachfront resorts, premium branded residences
operated by international hospitality operators, access to the waterfront,
beach clubs and signature dining experiences, spa, yachting and water-sports
activities, family destinations and children-focused experiences, as well as
entertainment offerings.
These projects
aim to enhance destination appeal, improve quality of life, and support the
attraction of foreign direct investment to the city.
Meanwhile, the
Tourism Development Fund signed an MoU with K. Hovnanian M.E. Investments and
Emaar, The Economic City (EEC), the master developer of King Abdullah Economic
City (KAEC).
K. Hovnanian
M.E. Investments is one of the leading real estate development companies in the
US, with extensive experience in developing mixed-use residential and tourism
projects under advanced development and operating models.
The MoU seeks to
leverage the company’s expertise as an investor and developer of tourism
projects in KAEC, supporting project investment readiness and the attraction of
operators, while ensuring alignment with the National Tourism Strategy and
global best practices.
Commenting on
the agreement, Abdulaziz Alnowaiser said: “The MoU between King Abdullah
Economic City (KAEC) and the Tourism Development Fund, in collaboration with K.
Hovnanian M.E. Investments, reflect our strong commitment to supporting the
growth of the tourism and hospitality sectors, which offer significant
potential. These partnerships build on the city’s accelerated development
momentum and its growing stature as an integrated coastal destination, with the
aim of unlocking new investment opportunities across the city’s various
sectors. Undoubtedly, flagship projects play a vital role in strengthening the
city’s tourism offering, attracting visitors from global markets, reinforcing
investor confidence, and supporting the long-term sustainability of tourism in
line with national priorities and the city’s strategic objectives.”
For his part, Robert Hofmann, Chief Executive Officer of K. Hovnanian M.E. Investments, stated: “We are pleased to collaborate with the Tourism Development Fund and Emaar, The Economic City (EEC), the master developer of King Abdullah Economic City (KAEC), to explore tourism development opportunities in Saudi Arabia. This memorandum provides an important framework for knowledge exchange and joint development of projects aligned with global best practices, contributing to the growth of the tourism sector and enhancing Saudi Arabia’s appeal as an investment and tourism destination.” -TradeArabia News Service