Alike, the AI-powered unified social travel platform, has launched its customisable digital tourist passes for Dubai, London, Paris and Singapore.

The tourist passes allow travellers to build their own city itineraries instead of purchasing fixed bundles, providing greater flexibility while offering savings of upto 50% compared with individual ticket purchases.

Together, these four cities welcomed close to 80 million international visitors in 2024.

The launch marks the expansion of Alike’s modular pass infrastructure across multiple global hubs, designed to scale to additional cities with minimal friction.

The introduction of the new passes follows the success of The Abu Dhabi Pass, built and operated by Alike for the Department of Culture and Tourism – Abu Dhabi.

It also reflects a broader acceleration in demand for personalised travel products.

The personalised travel and experiences segment is projected to grow from $170 billion in 2025 to more than $315 billion by 2029.

“Travellers increasingly expect travel to adapt to them, not the other way round,” said Ashish Sidhra, Co-Founder of Alike. “Traditional bundled passes often include attractions people never intended to visit. Alike’s passes give them choice and clarity, they create their own journey and pay only for what they value.” -TradeArabia News Service