Creating a carbon-neutral society leaving nobody behind
DUBAI
SHARE
The Toyota Mirai
The development of sustainable and practical mobility solutions is essential to safeguard the planet for future generations.
Toyota’s vision is to create mobility for all. In a diverse and uncertain world, we strive to raise the quality and availability of mobility and ensure that no one is left behind, writes Kei Fujita, Chief Representative, Middle East and Central Asia Representative Office, Toyota Motor Corporation.
We wish to create new possibilities for all humankind and support a sustainable relationship with our planet. This is why we have made it our mission to minimise our environmental impact by achieving carbon neutrality not only in terms of vehicle emissions, but throughout our entire operations.
This is not a new direction adopted to align with the mood of the times. Toyota has been committed to developing diverse eco-friendly vehicles since 1997, when we introduced the Prius - the world’s first mass-produced Hybrid Electric Vehicle (HEV). Since then, Toyota has sold over 17 million electrified vehicles globally, contributing to a 20% reduction in CO2 and helping safeguard the wellbeing of the earth and its inhabitants.
While we are proud of these achievements, our journey to carbon neutrality is far from over. More still needs to be done, which is why Toyota is targeting combined sales of 10 million units globally for its expanding electrified vehicle range by 2030.
We are also developing hydrogen-fuelled combustion engine technology through our participation in motorsports and exploring the opportunities presented by E-fuel. Manufactured using hydrogen from renewable energy, this synthetic fuel has strong potential to be used as a “Carbon Neutral” fuel for gasoline and diesel combustion engine vehicles, including the ones that are already on the road.
At Toyota, we believe there are many paths to reach the goal of carbon neutrality. Just as the mobility landscapes are different from country to country, so too are the pathways to achieving sustainability.
As innovation continues to shape the global mobility sector, we must embrace the latest breakthroughs to create products and services that offer people more ways to move safely, responsibly, and in harmony with the environment. By doing so, we can overcome the single greatest challenge facing humanity and unlock a world of sustainable mobility for all – a goal that must be achieved to protect the future of our planet for generations to come.
As world leaders gather in Glasgow for the 2021 United Nations Climate Change Conference (COP26), it is clear that action on climate change is no longer a choice, but a necessity.
The scale of action required calls for a united effort and cooperation across the globe. Here in the Middle East, encouraging steps are being taken by governments to usher in a new era of sustainability.
Last month, the UAE, the Kingdom of Saudi Arabia and the Kingdom of Bahrain announced a series of initiatives and investment plans to address the climate issue and to achieve net-zero carbon emissions by mid-century.
These endeavours align with Toyota’s own sustainability goals and plans to reduce CO2 emissions throughout its operations.-- TradeArabia News Service
