The ongoing Future Hospitality Summit (FHS) KSA in Riyadh, Saudi Arabia is witnessing global leaders debate the pressing topics for the industry today and the role of innovation in the hospitality space.
Organised by Saudi Arabia’s Ministry of Tourism and the G20 Saudi Secretariat, the forum will feature a panel in addressing adaptability in the New Normal.
“Collaboratively setting new industry benchmarks, creating destinations that seamlessly integrate innovation within mixed-use projects, with the aim to empower the localness and deliver value to investors, will be crucial for the market rebound and the recovery of hospitality,” said Marloes Knippenberg, CEO of Kerten Hospitality, a global hospitality group and one of the speakers at on the panel.
Knippenberg will focus on the roadmap for disruptive brands that look at flexible space models as monetizeable assets with the lifecycle of projects in mind.
Knippenberg said: “Mixed-use projects with different components that offer innovative hubs for work-play-sleep and eat within lifestyle destinations. Redefining the changes of how people choose to live, work, socialise and meet to collaborate will propel a Rethink of commercial and residential spaces that combine multiple components within a larger ecosystem.
“Looking at short and long-term stay complemented by a working space, health and wellness options, retail as well as Food and Beverage will be essential for the recovery of our industry that continues to battle the storm on way to recovery.”
Kerten Hospitality is a global mixed-use services and projects operator, known for disrupting the industry by Rethinking Space and delivering win-win partnerships and brand collaborations that benefit owners, investors and consumers.
The global hospitality group tailors experiences as part of transformed lifestyle destinations that combine branded residences, serviced apartments, luxury and mid-market hotels, collaborative fully serviced workspaces, gourmet burgers and F&B concepts with a focus on Ecosystem and community build. – TradeArabia News Service