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Cake record!

Betty Crocker, a leading brand of dessert mixes from General Mills, created a new Guinness World Records for baking the largest mug cake mosaic as part of the celebrations marking Saudi Arabia's 88th National Day. The largest mug cake mosaic was unveiled yesterday at Al Andalus Mall in Jeddah, measuring 112 sq m with approximately 19,600 Betty Crocker mug cakes.  It took 30 bakers almost 8 hours to create the marvellous cake and decorate it by 1900 Betty Crocker cake frosting tubs that represented the Saudi 88th National Day design on top of it before Guinness World Records adjudicator, Ahmed Jamal Jaber, officially confirmed it as the largest mug cake mosaic ever.
 
The record was achieved in collaboration with Panda Retail Company, a leading grocery retailer in the region.

The record was achieved in collaboration with Panda Retail Company, a leading grocery retailer in the region.

Stars shine at Oberpollinger launch

Oberpollinger, one of the best known department stores in Germany, yesterday (September 12) celebrated the grand opening of its new ground floor, which was redesigned according to the plans of the English architect John Pawson.

Spread over approximately 34,000 sq m, the department store is home to a wide range of fashion, beauty and home and living products. The concept store ‘The Storey’ on the lower level attracts fashion-conscious locals and has a great selection on offer.

Passing the windows designed by the Munich-based artist Sarah Illenberger, more than 1,200 invited guests came to the new 4,500-sq-m department for beauty, accessories and jewelry at the highest level.

In addition to ambassadors of international brands, many well-known friends of the Oberpollinger celebrated this evening. The guest line-up included Victoria Swarovski, Christiane Arp, André Hamann, August Wittgenstein, Julia Malik, Katja Eichinger, John Pawson, Alessandra Meyer-Wölden, Nina Schwichtenberg, Sara Nuru, Nadine Warmuth and many others.
 
German football star Jérôme Boateng was also among the invited guests, whose eyewear designs are now available exclusively in the Concept Store of the Oberpollinger "The Storey".-TradeArabia News Service