Maristo Hospitality, a growing hospitality group, has welcomed the nine fast-casual brand German Doner Kebab outlets in the UAE to its portfolio.

The group will lead the operations of the fast-casual restaurant chain while expanding to new outlets. An official agreement was signed in December 2022, cementing Maristo Hospitality as the master franchisee for the brand in the region.

The signing ceremony occurred in the presence of Imran Sayeed, Group CEO of GDK International and Maristo Hospitality’s CEO, Gaurav Arora.

Since 2021, Maristo Hospitality has established its footprint across QSR, dark kitchen, and casual dining. As a master franchisee, Maristo Hospitality will take over responsibility for the nine German Doner Kebab restaurants in Dubai and Abu Dhabi and has committed to expanding to 25 locations, including brick-and-mortar outlets and cloud kitchens, over the coming years.

German Doner Kebab uses an open kitchen concept in all restaurants and prides itself on its uncompromising focus on quality, from premium lean meat imported from Germany to the unique signature sauces made daily in-store. Maristo Hospitality will also shift the sourcing of key ingredients such as the Turkish-style bread and fresh vegetables from suppliers in Dubai to ensure its distinguished flavour and prized quality is preserved.

“German Doner Kebab is known for having an innovative approach to traditional kebab and has become one of the fastest-growing casual dining brands since its inception in 1989. We’re very excited to bring such a loved and well-known brand into our operational arm and maintain its high-quality food, superior dining experience and top-notch service,” said Gaurav Arora.

“This new venture fits our goal of promoting various brands’ development sustainably. With our substantial experience and triumph with other F&B concepts, such as Popeye’s, Ralph’s Kitchen, and Sisi’s Eatery, we will continue German Doner Kebab’s legacy and further drive its success in the region.”

Imran Sayeed said: “The UAE pioneered our first ever brick-and-mortar, and we have been operational in the country for ten years. Our partnership with an F&B expert such as Maristo Hospitality is a significant milestone for our growth in this market and further elevates our customers’ dining experience.”

From their European origins, GDK has enjoyed rapid, international expansion and success by elevating its popular takeaways to a new level of quality, freshness, and variety, all wrapped into a superior dining experience. Maristo Hospitality will be looking to further elevate the experience through this partnership. – TradeArabia News Service