The 24th edition of Dubai Summer Surprises (DSS) officially kicks off tonight at Dubai's key touristic landmarks launching 10 weeks filled with the very best sales, promotions, family fun, dining offers and entertainment across the city.

 

According to Dyubai authorities, only fully vaccinated persons will be allowed entry into these celebrations. 

 

Taking place from July 1 to 4 September, the 24th DSS will celebrate everything that Dubai is known for  - a family-friendly destination and retail hotspot for visitors and residents alike.

 

Two of its key landmarks will announce the start of DSS to the world, with projection shows lighting up the night sky. Performed to the song Dubai Kawkab Akhar by UAE-based artists Kaveh Ahangaran and Maajed Ahmed, the opening shows will be staged at the Dubai Festival City Mall and Burj Khalifa, Downtown Dubai.

 

Authorities said tonight's show will surely wow the audience with a stunning combination of graphics, colour and special effects beamed onto the Burj Khalifa and across the InterContinental Hotel at Dubai Festival City. 

 

Vaccination essential 

Both events will be open only to those who have been fully vaccinated against Covid-19, with staff checking their status.

 

For Dubai Festival City Mall, guests can book at one of the Festival Bay restaurants or visit the bay directly, making sure they provide vaccination verification. For the Burj Khalifa, guests can book at one of the fountain facing restaurants or visit the location directly making sure they provide their vaccination verification.

 

Each venue will follow all of the strict health and safety rules including social distancing and the wearing of masks. The shows will also be broadcast live on the night.

 

Shoppers will be able to dive straight into the retail action from day one of DSS with the launch of the annual 12 hour sale, held alongside the 12 hour share millionaire on July 1.

 

The first-ever 24 Hour Flash Sale – Hotels Edition began today with residents and visitors discovering extra-special hotel offers including amazing getaways, promotional room rates, big savings on F&B and complimentary tickets to the city’s attractions.

 

Returning for another year, the DSS Share Millionaire promotion will reward nine shoppers with one million Share points when they spend Dh300 or more at Majid Al Futtaim malls during the retail celebration.

 

The winners will be announced on July 11, 18 and 25 and on August 1, 8, 15, 22 and 29 and  September 7. Participating malls include Mall of the Emirates, City Centre Mirdif, City Centre Deira and City Centre Me’aisem.

 

DSS Mascot Modesh will host the extra special daily jackpot prize draw this year for shoppers at Ibn Battuta Mall and Nakheel Mall who spend a minimum of AED200.The Modesh Daily Jackpot of AED10,000 will be up for grabs until August.

 

New to this edition of DSS and getting underway from the first day of the summer-long event, the Dine & Win promotion will invite families and friends with an appetite for great deals and tasty food to visit more than 300 of the city’s best eateries.

 

As well as special deals and more, diners who spend AED100 at any participating outlet will receive a coupon for a chance to win super prizes, including Zomato membership and AED200 gift cards from RAK Bank.

 

Venues taking part in Dine & Win can be found in malls including Al Bustan Centre, Al Ghurair Centre, Al Warqa City Mall, Al Khail Gate Community, BurJuman, Binsougat Centre, Bay Avenue, Dubai Outlet Mall, Mudon Community, Oasis Mall and Shurooq Community Centre.

 

Diners and families can also visit venues at Reef Mall, Times Square Centre, Union Cooperative Al Quoz, Wasl Vita, Dar Wasl, Wasl 51 and Souk Madinat Jumeirah.

 

From July 1 to September 4, Mercato and Town Centre Jumeirah will host an exciting DSS shop and win promotion alongside a variety of fun events and activities for shoppers.

 

Customers will be able to take advantage of great savings of up to 75 per cent at popular retail outlets, plus every spend of AED 200 will give shoppers a chance to win AED10,000 in cash every week during DSS.  

 

Some of the city’s best jewellery stores are inviting shoppers to explore big deals as part of this year’s DSS Save More When You Shop More with 1915 By Seddiqi & Sons promotion.

 

Customers who buy any watch or accessory will benefit from a great 25 per cent off, with the savings increasing to 30 per cent if two watches or accessories are purchased and 35 per cent off for three watches or accessories.

 

As part of the promotion, two shoppers will also get to win AED5,000 in gift vouchers for 1915 By Sedidqi & Sons each week, and four winners will be announced during the final week of DSS. A total of AED100,000 will be given away over the summer.

 

Running throughout DSS, the summer sale will delight shoppers with a whole host of big deals at some of the city’s most popular stores plus global brands. This year it will feature more than 500 brands with 3,500 outlets delivering savings of up to 25-75 per cent as part of the summer-long celebration of retail.

 

There will be raffles and prizes galore awaiting for the DSS shoppers this year as well.

 

The shopping festival will offer residents and visitors the chance to win luxury cars with this year’s Shop & Win promotion and DSS Mercedes Mega Raffle. Held from the first day, Shop & Win will see customers who spend AED200 at participating malls automatically entered into a digital raffle to win an Infiniti Q50 car.

 

Six cars, worth a total of AED700,000, will up for grabs between July 1 and August 14 with prize draws taking place on July 9, 16, 23 and 30 and on August 6 and 14. Participating malls include: Al Bustan Centre, Al Ghurair Centre, Al Warqa City Mall, Al Khail Gate Community, BurJuman, Binsougat Centre, Bay Avenue, Dubai Outlet Mall, Mudon Community, Oasis Mall, Shurooq Community Centre, Reef Mall, Times Square Centre, Union Cooperative Al Quoz, Wasl Vita, Dar Wasl, Wasl 51, Souk Madinat Jumeirah, Crown Mall and Central Mall.

 

The DSS Mercedes Mega Raffle will give shoppers the chance to drive off in a brand new 2021 Mercedes C200 and win AED25,000 in cash. The raffle is open to anyone who buys a special coupon at Enoc and Eppco petrol stations, Zoom stores and stands in malls and other venues for AED150.

 

Fun seekers can enjoy a night of comedy at The Laughter Factory with the long-running event’s first show of DSS held today at The Grand Millennium Hotel Barsha Heights. Featuring stand-up by comedians Mike Marino, Mike Rice and Corey Michaelis, tickets are priced at AED160. The show will also take place at The Grand Millennium Business Bay tomorrow (July 2).-Trade Arabia News Service