Dubai-based Grubtech, an all in one SaaS platform for cloud kitchens and delivery-centric restaurants – has secured $3.4 million pre–Series A funding.

Investors included large regional family offices, a US-based venture capital firm as well as reputable angel investors. Having already deployed its solution across hundreds of brands and processed hundreds of thousands of orders, Grubtech will use the funds to further accelerate product development and capitalize on increased demand from Mena, Europe and the Americas.  
 
“Grubtech has built a pioneering tech stack which is trailblazing advancements in the growing online food delivery and cloud kitchen space. We are incredibly excited about grubtech’s growth potential globally,” said a syndicate of private investors in the Mena region, led by Ghassan Oueida and Gry Loseth.

Grubtech solves for the fragmented rest-tech landscape by integrating with third parties like food aggregators, logistics providers, points-of-sale solutions and ERPs. Its product streamlines operations with the ultimate goal of maximizing kitchen utilization, reducing the order to doorbell journey whilst reducing costs.

“Unlike other players in the market that focus on solving one of many pain points, grubtech has built an all-in-one platform, reducing friction points across the order lifecycle. Given our extensive experience investing in the F&B sector, we are big believers in the need for grubtech’s solution and understand the magnitude of the problems it is solving,” said AbdulMohsen Ibrahim AlTouq, CEO of AlTouq Group.

Grubtech’s solution serves different business models including cloud kitchens, multi-brand single location models and delivery-centric restaurants. The solution is also being used by owners of underutilized real estate such as hotels and gas stations that are creating their own cloud kitchens.  

The platform provides restaurant owners the ability to quickly and efficiently serve multiple brands from one location, creating what is known as micro cloud kitchens, and maximizing revenue from existing supply chains and resources.

By centralizing capabilities, providing visibility into all critical events across the order lifecycle, and supplementing it with advanced analytics, grubtech has helped its customers reduce click-to-doorbell time by 20% and save approximately 25% of manpower costs.

Mohamed Al Fayed, CEO, Grubtech, said: “We are still in the early stages of the digitization of the F&B sector, akin to e-commerce 10 years ago. The operations of high volume, multi-brand and omnichannel sales are complex, and so grubtech has been built with a deep focus on our customers’ pain points today, and anticipated issues and opportunities of the future.”   
 
“We are fortunate to be working with some of the largest and more innovative players in the sector who have provided us with a great customer feedback loop,” Al Fayed added. – TradeArabia News Service