Rotana Hotels has appointed a Corporate Director of Brand Marketing, who will oversee a comprehensive brand enhancement and the development of an innovative marketing strategy at both corporate and property levels.

Philip Barnes, CEO of Rotana Hotels, said that Larisa Uskar has extensive experience across global hotel brands such as Jumeirah, Fairmont, Raffles Hotels, Accor, and IHG.

“Having Larisa join us at this pivotal time in Rotana’s journey is a major step forward. She brings a fresh innovative thought process combined with a personal passion and drive that is critical to our future success”.

Uskar said: "I am excited to be part of this transformative journey at Rotana.

“My goal is to implement a refreshed, forward-thinking brand presence that reflects the excellence and innovation of our hotels across all markets.”

Uskar will also play a key role in fostering female leadership and creating opportunities for women to thrive in the hospitality industry.

Rotana said her leadership will be crucial in positioning Rotana as a global hospitality leader, setting new benchmarks in luxury and service. – TradeArabia News Service