Meydan Hotels and Hospitality, a five-star destination hotel in Dubai, UAE, has launched the Al Yamamah Rewards loyalty programme for the first time in the Emirates.

The annual food and beverage membership is two-tiered, starting at Gold with the option to upgrade to the VIP Platinum level. The programme navigates and tracks the user’s spending and redemption in real time and also offers exclusive location-based offers to be showcased to members.

 “We are tremendously excited for the launch of Al Yamamah Rewards. This digitally integrated loyalty platform marks the first step in our long-term plans to provide guests with a full range of experiences conveniently available at the touch of a button,” said Thomas Grundner, head of sales and marketing, Meydan Hotels and Hospitality.

The loyalty programme offers a bespoke selection of welcome experiences across four properties: The Meydan Hotel, Bab Al Shams Desert Resort and Spa, Meydan Beach and Meydan Golf (The Track). Benefits include a complimentary one night stay at The Meydan Hotel or Bab Al Shams Desert Resort and Spa; culinary journey through one of the 17 unique dining outlets; ‘buy one get one’ treatment offers in a destination spa; or exclusive day access to the beach. – TradeArabia News Services