Sunday 21 December 2014
 
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Loyalty programme

Meydan Hotels launches new loyalty programme in UAE

Meydan Hotels and Hospitality, a five-star destination hotel in Dubai, UAE, has launched the Al Yamamah Rewards loyalty programme for the first time in the Emirates. The annual food and beverage membership is two-tiered, starting at Gol

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Gulf Air launches Athens promotion

Gulf Air, the national carrier of Bahrain, has launched a “Double Miles” promotion giving its loyalty programme members the opportunity to earn double miles when flying to the airline’s newest destination, Athens.

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Etihad loyalty program becomes separate entity

Etihad Guest, the loyalty programme of UAE’s national carrier Etihad Airways, is entering its next phase of growth and has become a separate legal entity, Etihad Guest LLC. The evolution of Etihad Guest into a separate legal

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Air Miles in benefits tie-up with courier firm

Air Miles Middle East, the region’s largest loyalty programme, has entered into a partnership with courier company Skycom, which will allow members to earn Air Miles every time they use the courier service in the UAE, Qatar and Bahrain.

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NBAD, Etihad enhance loyalty programme

The National Bank of Abu Dhabi (NBAD) has partnered with Etihad Airways’ loyalty programme Etihad Guest, enabling the bank’s credit card holders to convert their NBAD Stars to Etihad Guest Miles. The Etihad programme w

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NBAD, Etihad enhance loyalty programme

The National Bank of Abu Dhabi (NBAD) has partnered with Etihad Airways’ loyalty programme Etihad Guest, enabling the bank’s credit card holders to convert their NBAD Stars to Etihad Guest Miles. The Etihad programme w

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Safi Airways launches loyalty programme

Safi Airways, the international airline of Afghanistan, has launched its customer loyalty programme “Saffron Rewards” for its trade partners and frequent fliers at an event in Kabul. Safi Airways has come up with a str

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Ikea launches loyalty programme in UAE

Ikea, a global furnishing retailer and a member of the Al Futtaim group of companies, has launched its Ikea Family customer loyalty programme in the UAE. It is accompanied by the launch of the Ikea Family range – offering ar

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Most loyalty programmes ‘failing consumers’

Most consumers in the UAE and Saudi Arabia feel customised rewards would win their loyalty, but many brand loyalty programmes are failing to deliver on the things that matter most to customers, a report said. ‘Loyalty Chasm&

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Gulf Air launches loyalty promotion

Gulf Air, the national carrier of Bahrain, has launched a “Double Miles Promotion” to coincide with the launch of its newest destinations, giving its frequent flyer programme (FFP) members a chance to earn double miles.

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