Leading Asian hospitality group Dusit International has launched a new premium hotel brand ‘Dusit Devarana.’

The brand aims to cater to the discerning, high-powered sophisticate looking for a more experiential stay, said Dusit International in a statement.

“The Dusit Devarana brand caters to those looking for a truly multi-sensory experience across all touch points; design that goes beyond the visual and service that goes beyond the extra mile,” said Gerrit Kruger, director of Branding and Loyalty Marketing.

Alongside its Indian joint venture company Dusit Bird Group, the group hosted the soft launch of its inaugural resort, Dusit Devarana New Delhi earlier this year.

It has also announced the launching of Dusit Devarana Dianchi Lake, Kunming resort in China, alongside its Chinese joint venture partners Dusit Fudu Hotels and Resorts.

The brand will include a nano hydro revitalising pool, aromatic pools, therapeutic pools, jade and volcanic stone pools, splash pools, a foot reflexology pool and hot stone relaxation room, all complemented by Thai-inspired massage treatments of Dusit’s Devarana Spa, said the statement.

Additional locations planned for the Devarana brand include Hainan (China) and Jaipur (India), it added. - TradeArabia News Service