Wednesday 16 April 2014
 
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Mercedes to revive luxury Maybach

Daimler is set to revive Maybach, a brand once coveted by oligarchs, rap stars and royals, to woo a growing class of ultra-wealthy clients in Asia and the US, a person familiar with the company's plans said. The brand will be

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Tamkeen puts brand identity in spotlight

Tamkeen and Unido, through the Arab International Centre for Entrepreneurship and Investment organised a specialised workshop on "Developing a Strong Brand Identity". Liban Pack managing director Suha Atalla, an internat

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Batelco ranked No 1 on YouTube in Bahrain

Batelco, Bahrain’s leading telecom company, has been ranked the Number 1 brand on YouTube in Bahrain by Tawasul Al Khaleej, a leading social media and communication consultancy in the GCC. Tawasul Al Khaleej compiled data fr

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Emirates top-ranked brand in UAE

Emirates airlines was ranked first as the brand consumers in the UAE hear positively most often about, with a Buzz score of 58.9, said a YouGov report. The international research consultancy in its 2013 BrandIndex Annual Buzz Rank

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Dusit launches premium hotel brand

Leading Asian hospitality group Dusit International has launched a new premium hotel brand ‘Dusit Devarana.’ The brand aims to cater to the discerning, high-powered sophisticate looking for a more experiential stay, sa

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Loyalty programmes 'fail Mideast consumers'

Many brand loyalty programmes are failing to deliver on the things that matter most to customers in the UAE and Saudi Arabia, said a new report. The report published by global loyalty agency ICLP, entitled ‘Driving greater l

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MAN Consumer showcases leading FMCG brands

MAN Consumer, the FMCG arm of MAN Investments, will showcase a range of leading global brands at Sial 2013, the Middle East food exhibition in Abu Dhabi, which begins today (November 24). MAN Consumer’s activities include a

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Huawei climbs to No 3 in smartphone sector

Huawei, a leading ICT solutions provider, has outperformed competitors in the smartphone market to become the world’s third largest brand, said a new research. In the Middle East, Huawei has made significant strides over the

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Seef Mall unveils new brand identity

Bahrain-based Seef Properties has unveiled a new brand identity for its flagship Seef Mall, which the company said builds on the revival of retail business and overall positive economic sentiment.   Bahrain Indus

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Splash names Salman Khan as brand ambassador

Splash, a leading Dubai-based fashion retailer, has named Bollywood star Salman Khan as its brand ambassador. A first from Splash in terms of celebrity associations, the announcement comes at the time when the brand is celebrating

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