UAE-based Al Adil Trading Company, a leading name for Indian food stuff in the region, has  announced the launch of its new outlet in Abu Dhabi as part of its regional expansion strategy.

 

The new Al Adil store, 42nd in the region, is located next to McDonalds, opposite Ministry of Finance on Al Falah Street in the UAE capital. 

 

It was inaugurated by Bollywood star Sunny Leone in the presence of Dr Dhananjay Datar, CMD of Al Adil Trading Company, Vandana Datar, Finance Director, Hrishikesh Datar, and Rohit Datar, Director of Al Adil Trading Company. 

 

Leone also launched the Peacock Khapli Wheat Atta during the occasion. 

 

Speaking at the launch, Dr Datar said: "We are happy that more than 50,000 people turned up for the opening of our new outlet, which will meet the growing needs of people for high quality Indian food."

 

"Thanks to the support and wholesome patronage extended by the expat and local population. We have been able to strengthen our presence in this part of the world. Our expansion plan is a testimony to the faith that our customers have in our products. Today the brand has become synonymous with high quality Indian foodstuff. We are planning to open more branches in the region soon," he stated. 

 

“The brand has lined up a range of Indian products to meet the demand of customers during the festival season. We have brought in specific products for each occasion, which will help customers to get their choice of products from India,” remarked Dr Datar, who is popularly known as Masala King. 

 

Expressing her delight at the opening, Leone said: "What inspired me to take up this assignment is because of the difference that Dr Datar has made in the lives of Indians by bringing them quality Indian foodstuff at affordable prices."

 

"When I took a quick tour of the outlet, I found many items that we find difficult to get in Mumbai," she added.