Azadea Group, one of the fastest growing retail operators based in the Mena region, has joined with Dubai-based Al-Futtaim Group to open 27 outlets of its premium brand names at the upcoming Doha Festival City.

The signing ceremony was recently held at the Majlis of the Al Badiya Golf Club in Dubai Festival City, attended by chairman of Azadea Group Wassim Daher; CEO Said Daher; managing director Hassan Daher; and deputy chief executive Marwan Moukarzel.

Among the attendees from the group were vice chairman Omar Al Futtaim; corporate development group director Marwan Shehadeh; real estate group director Chris O’Donnell; retail & leisure managing director Murray Bell; and co-founder and partner of M2, Shahram Shamsaee.

The Doha Festival City will be one of the biggest malls in Qatar and is expected to open in 2016, offering retail, entertainment, hospitality, supermarket and automotive showrooms, a statement from the company said.

"This partnership with Al-Futtaim Group embraces our expansion plans through a great retail space, allowing for the inauguration of 27 new outlets and an exceptional shopping experience for our customers,” Daher said. “Overall, we are certain that this agreement will only bring forth great outcomes and strengthen our position in Qatar.”

“Today’s agreement with Azadea is part of Doha Festival City’s commitment to bringing exceptional global brand experiences to all residents and visitors while offering an extensive selection of retail choices,” Shehadeh said.

“With a gross leasable area of over 260,000 sq m, Doha Festival City Mall aims to deliver to the Qatari capital city a unique collection of synergetic brands and a truly world-class retail consumer experience,” he concluded. – TradeArabia News Service