New thinking 'vital for digital to amplify customer experience'
DUBAI, February 6, 2021
The demand for alternative strategies in the digital marketing arena are wide-spread, according to Susan Furness, the CEO of UAE-based Strategic Solutions.
“The time for businesses to think differently about the digital experience of their customer is now, especially as these curious times linger,” she said ahead of the upcoming Only Webinar Series facilitated by Sharad Agarwal, CEO of leading strategic digital specialists, Cyber Gear
The duo will be shariung 16 tactics dubbed X factor, in series starting February 10.
Noting the obvious, that life isn’t the same as before Covid-19, Furness urged marketeers to surrender attachment to traditional marketing communications, including staple subtleties such as content style and tone of voice, noted Furness.
"As organisations of all shapes and sizes gear up digital assets and migrate online, customer experience must be at the heart and the ability to ‘strategically sense the future’ is required," she added.
Sharad Agarwal, CEO of leading strategic digital specialists, Cyber Gear said: "This unprecedented time means we are working without fact. Even in the dynamic digital space, we do not know where the proverbial ball might land, but we can sense its bounce."
"At last, our sixth sense of intuition is finding support in the board room," Susan said naming intuition as one of the alternative tools for decision-making and experience building.
"Intuition is a notoriously under-appreciated ability. The good news is with practise it is an alternative strategic driver. It is available to support everyone managing multiple challenges during times of great change," she noted.
According to Furness, such challenges are ‘blessings in disguise.’
“X is the unknown and on February 10 we will uncover a bundle of alternative strategies specific to enhancing Customer Experience while interacting with the omnichannel digital assets of the organisation,” added Agarwal.
