Level Shoes lends its established platform to three female trailblazers, Visual Artist Maryam Taher, self-taught Digital Creator Noora Al Serkal, and Electrical Engineer and Artist Duha AlHallami, to amplify Emirati women’s voices. 

 

This is in partnership with Dubai Culture and Arts Authority (Dubai Culture) for Emirati Women’s Day.

 

“This Emirati Women’s Day collaboration is very special to us, and the first of many we’ll have with Dubai Culture! As Level Shoes is a homegrown brand, I wanted to partner with a leader of the creative industry that mirrors our community-driven values, celebrates entrepreneurial spirit, and champions innovation. Dubai Culture paves the way for emerging artists to share their stories and we feel so honoured that our platform can help facilitate this, especially for these inspiring women,” said Elisa Bruno, Managing Director of Level Shoes. 

 

Video campaign

Similar to Level Shoes, Dubai Culture is committed to enriching and nurturing the art and cultural scene within the UAE. The inspiring video campaign celebrates the emerging artists and their ever-evolving achievements whilst encouraging younger Emirati creatives to follow their dreams. 

 

“The campaign gave me a sense of infinite possibilities,” said AlHallami. “It felt like a true collaboration in that they helped bring my ideas to fruition.”

 

To further promote their self-taught craft, each featured artist will also be commissioned by Level Shoes to create content for the brand’s upcoming projects. By joining hands with these empowering women, Level Shoes gives them access to a regional stage.-- TradeArabia News Service