An international lineup of 35 speakers from the worlds of politics, public relations and the media will feature when the 20th Public Relations World Congress (PRWC) comes to Dubai next month.

Held in partnership with the National Media Council of the UAE, PRWC will take place at the Grand Hyatt Dubai from March 13 to 15 and will headline Malaysia’s former Deputy Prime Minister, Anwar Ibrahim, the British public relations guru Lord Bell and the former head of Al Jazeera Wadah Khanfar, among others.

Ibrahim, now a Malaysian opposition leader and leader of Keadilan, the People's Justice Party; Lord Bell, who played a key role in former British Prime Minister Margaret Thatcher’s three successful election campaigns and now the chairman of Chime Communications; and Wadah Khanfar, who now leads the Sharq Forum, an independent think tank, lead a roster of thought-leaders who will address the core theme: “From the Arab Street to Wall Street, Communications in the Age of Dialogue”.

Other high profile speakers include Lord Chadlington, chairman of the Huntsworth group and Mohamed Abu Hamed, Vice President, Free Egyptians Party and Member of Parliament in Egypt.

Abdullah Jum’ah, former president and CEO of Saudi Aramco, will deliver the welcome keynote for the Congress, which is being organised by the International Public Relations Association – Gulf Chapter (IPRA-GC).

Faisal Al Zahrani, president of IPRA-GC, said: “We are delighted that the first Congress to be held in the Middle East can boast not only an impressive list of speakers, but also a hugely exciting programme.”

“Given the events of the past year, these themes are especially relevant to those of us who practice public relations in the Middle East, and we are sure that industry professionals will be extremely keen to hear these diverse voices debate the real issues facing PR today.”

Sunil John, chairman of the organising committee of PRWC Dubai, and chief executive officer of ASDA'A Burson-Marsteller, said: “In the wake of the Arab Spring, the financial crisis and the digital revolution, politics, business and media in the Middle East are all undergoing significant upheavals.”

“As PR professionals, it is up to us to help manage that change. The PRWC offers us the opportunity to hear firsthand the ideas, trends and concepts that will form the basis of successful communications strategies in the years ahead,” he added.

The PRWC organising committee will shortly announce the second line of speakers. At least 500 PR professionals are expected to attend the PRWC, where they will have the opportunity to participate in master classes and training workshops, creating a compelling platform for information sharing and knowledge transfer.

Registration is now open on the Congress website prwcdubai.com.

A biennial event, the last Public Relations World Congress was held in 2010 in Lima, Peru, and attended by industry representatives from 39 countries, while the 2008 Public Relations World Congress was held in Beijing, China. – TradeArabia News Service