Samsung unveils new range of lifestyle TVs
DUBAI, October 10, 2020
Samsung has announced the launch of its new lifestyle TVs - The Sero, The Serif, and The Frame - mainly developed to offer heightened elements of elegance and beauty.
Unlike conventional TVs, each product of the new range blends effortlessly into all surroundings, adding an artistic component and extra dimension never before seen in households through exquisite and incomparable design.
Lifestyle and design have emerged as a way of life for today’s consumers, a concept that has brought increased demands for new products that complement the needs of users, said a statement from Samsung.
Through creativity, intuitiveness, and the latest technology innovations, Samsung’s engineers developed three next-generation lifestyle TVs that, while different in their own unique way, provide exactly that on every occasion.
The Sero
Specially created for today's new media lifestyle, this model marks a big step up in the world of entertainment. This was recently emphasized at Consumer Electronics Show (CES) 2020, with the Sero earning a Best of Innovation award in the Video Displays category.
It is the world's first TV designed for viewing mobile content, and its availability provides a unique opportunity to embrace the new normal.
The Sero connects with users’ mobile devices to seamlessly display content in portrait or landscape, and features a stylish modern design that stands out in any living space. Also its multi-channel speaker provides an immersive sound experience.
Home entertainment is transformed with the powerful 4.1 channel, 60-watt speakers that produce cutting-edge sounds to deliver a remarkable experience as though viewers are at the center of the action in real-time.
Added to this is the QLED technology which boosts viewing experiences in ways that were only imaginative a few years ago.
The Sero has a 43” screen size and comes in navy blue. Other notable features include adaptive picture and active voice amplifier (AVA) with bluetooth v4.2.
The Serif
The futuristic design of the Serif means the TV can be placed anywhere without impacting one’s personal style, immediately enhancing the interiors of the room in which it is placed, said the statement from Samsung.
Through Samsung’s collaboration with famous industrial designers Ronan and Erwan Bouroullec, the Serif’s unique configuration was made to emulate the letter ‘I.’
This sleek and smooth I-shape design portrays style and beauty from any angle and has been recognized globally for the innovation behind the product.
The Serif instantly enhances the appearance of any space, comes with a detachable floor stand to provide absolute portability, and rich imagery is displayed by the equally stunning TV. It is available in multiple screen sizes (43”, 49”, 55”), as well as in cloud white and cotton blue.
The Frame
Samsung has utilized expertise and creativity to introduce the Frame. Featuring a growing library of over 1,200 pieces of artwork from world-renowned artists and galleries, this Smart TV delivers superb picture quality when it's on and transforms into a digital art gallery when turned off.
Because the TV blends effortlessly into any room surrounding, it is a piece of art by itself that also displays your favorite artworks, from personal favorites to those considered iconic across the world. Ambient Mode+ enhances the overall appeal by acting a chameleon to any unique space, said the statement.
Whether blending seamlessly with the exact color or pattern of the wall, or displaying unique patterns and lighting, The Frame is a stylish and trendy in any environment. From TV to the private art gallery, the transformation begins from its looks, it stated.
Meanwhile, the studio stand, which comes separately, means consumers can revel in a space that exudes the vibe of a stylish art studio.
The Frame is charcoal black, with bezel colors also optional this year, including beige, brown, black, and white, that are compatible with 2019 models. The Frame is available in three screen sizes – 55”, 65”, and 75”, it added.
