Wednesday 12 August 2020

GoDaddy launches Arabic website to help Mena businesses

DUBAI, July 6, 2020

GoDaddy, the company that empowers everyday entrepreneurs around the world, has launched a beta version of the new GoDaddy Arabic website.
The GoDaddy website experience, marketing, and award-winning customer support will be available in Arabic, to help local small businesses and entrepreneurs across the Middle East and North Africa (Mena) build an online presence.
GoDaddy’s Arabic website will enable local entrepreneurs to utilise various GoDaddy products and services to help boost their company’s online presence and grow their venture. This beta version offers customers the ability to share feedback, which will be used by GoDaddy developers to help further enhance the customer experience across the website. 
Although Arabic is the fourth most used language on the internet, with more than 273 million Arabic speakers, studies have shown that the Arabic content penetration on the internet is around 5 per cent with low quality. A majority of websites depend on ‘automatic translation’ for viewing the content in their local languages, as a result Arabic website content is often translated inaccurately. Therefore, many Arabic businesses do not consider creating company websites due to the time-consuming nature of creating content in Arabic language and the struggle to find correct, useful information in their native language. 
The need to support Arabic businesses comes as the Mena region has observed a significant growth of small businesses. According to research, up to 80 to 90 per cent of businesses in Mena are comprised of Micro, Small and Medium Enterprises (MSMEs). Concurrently, the MSMEs sector in the GCC region presents a potential of 156 per cent growth in the next five years, employing 22 million people, according to a study by Mena Research Partners (MRP).
With a vision to support everyday entrepreneurs and small business owners across the Mena region, GoDaddy’s Arabic website aims to provide them with easier access to useful digital tools, solutions, content, and customer support in the local language, to help meet business needs, and provide guidance to help them in their online journey. 
Customers can now switch to the Arabic website by clicking on ‘region-language’ at the footer of the GoDaddy UAE website.
Selina Bieber, Senior Regional Director for Turkey, Mena and South Africa, GoDaddy, explained: “Across the Middle East and North Africa, we have localised our marketing communications in both Arabic and English to help raise awareness of the GoDaddy brand and benefits of creating an online presence for a business, along with guiding our customers along their online journey. Now we are focused on offering a customer experience for our Arabic speaking customers to easily use our online products and services. We are eager to connect with them and listen to their feedback as we more deeply engage with our Arabic customers in the region.”
With MSME’s playing a pivotal role in Mena countries, having a professional company website is one of the key strategies today for business expansion and growth. 
With the new Arabic website’s beta version now live, GoDaddy offers both Arabic and English-speaking entrepreneurs and small business owners in the UAE and broader Mena Region, online tools and guidance to create their own digital identities and grow their businesses. - TradeArabia News Service


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