Capillary Technologies, a leader in cloud-based customer experience, will showcase its AI powered experience platform at the upcoming Seamless 2019, a major payments and commerce event, in Dubai, UAE.

The platform integrates Artificial Intelligence and Machine Learning capabilities to enable brands to get a deeper understanding into their customers’ buying preferences. The platform allows brands to engage with their consumers through personalised communication, while providing easy and connected cross channel commerce experiences to help build loyalty to reward and retain their consumers.

“Consumers in the region highly prefer a tailored service regardless of whether they shop online or offline. While it is fairly convenient for brands to gather shopping profiles and preferences from an online platform, it remains a challenge to maintain continuity into their offline stores to create a seamless customer experience,” said Sunil Suresh, chief marketing and strategy officer at Capillary Technologies.

“Our AI-driven solutions are meant to bridge this gap with our core product offerings. Insights+ creates a clickstream for retailers to increase sales and elevate a shopper’s in-store shopping experience, while Engage+ enables hyper-personalized engagement campaigns.

Anywhere Commerce + helps retailers create memorable online shopping experiences and Loyalty+ enables brands to retain and reward their best customers. Our participation at Seamless 2019 is a perfect platform to reach out to retailers and brands to help them understand and use our technology efficiently to sell more by understanding customer buying patterns and preferences,” he added.

Sunil will also be presenting on April 10 a topic on “Marrying the Online and the Offline experience, In Store”, where he will share insights on the modern consumer’s behaviour and outline Capillary’s groundbreaking experience platform powered by Zero AI.

He will showcase Capillary’s ability to solve some of the major pain points that retailers and brands currently face, such as discovering shopper intent, providing store insights, executing personalised consumer engagement campaigns based on product, offers and time to creating bespoke online shopping experience just the way the consumer wants it.

Artificial Intelligence currently has the potential to disrupt markets in the Middle East, especially with the UAE and Saudi Arabia demonstrating strong commitment to implementing AI across a number of key sectors. According to PwC, the potential impact of AI in the Middle East is estimated to reach $320 billion by 2030, with the UAE alone contributing $96 billion. It is estimated that the Middle East’s retail, consumer goods, and wholesale trade industry will contribute $23 billion by 2030, demonstrating that AI will play an important role in the life of consumers.

“The speed at which consumers have evolved is astounding, especially in the Middle East. The widespread use of smartphones and the ability to access the internet from anywhere has empowered consumers to browse and shop instantly.  This trend has encouraged many brands and retailers to take their products online in addition to their offline stores. Our aim and vision is to use the power of AI to level the field between offline and online stores, and help businesses get ahead of the digital evolution and stay ‘Always Consumer Ready’,” added Suresh.

Capillary Technologies has a strong presence in the Mena region and covers over 300 million consumers, 35,000 stores and over 400 marquee brands across various industries on its SaaS platform across 30+ countries.

Seamless 2019 takes place on April 10 and 11 at the Dubai International Convention Centre. – TradeArabia News Service