NetApp, the data authority in a hybrid cloud world, will be introducing its latest range of cloud and next-generation data center solutions at the 37th edition of Gitex Technology Week in Dubai.

 

The company is set to throw spotlight on solutions like cloud, hyper-converged infrastructure, flash, software-defined storage, and data analytics. 

 

NetApp's presence at Gitex 2017 will serve as a key platform to present its latest innovations in data management; to network and connect with new prospects; to increase brand awareness even more and help educate partners and customers on what they require in their constant efforts to protect one of their most precious assets – their data.

 

It will have a stand-alone booth which will also showcase solutions with partners like Bosch, Splunk, NEC and Amazon Web Services (AWS), said the statement from the company.

 

Fadi Kanafani, the regional director (Middle East & Africa) said: "Our clear expectation is that this year’s cloud services market in the Middle East and North Africa will grow at double-digits as compared to 2016. This is in line with industry and analyst consensus for the region."

 

"Drivers for this growth include the constant shift to the cloud to bring in more agility to the IT infrastructure; efforts to remain competitive and focused on business growth; but also data sovereignty laws in the UAE, which stipulate where the data can be stored and that it is required to remain within the country," he noted. 

 

"We are looking to address these issues in their entirety by positioning our portfolio of latest Data Fabric solutions that enable users unify data across the widest range of cloud and on-premises environments. After all, in a world where digital transformation tops the strategic agenda in most organizations, NetApp is the data authority for the hybrid cloud," stated Kanafani.

 

During the expo, the company will be highlighting the new FlexPod SF solution, which offers an ideal infrastructure for the data-intensive scale-out workloads that are critical to digital transformation. 

 

This new solution can support enterprise and emerging architectures with precise storage capacity and performance tailored to the needs of individual tenants in multitenant environments, said Kanafani. 

 

NetApp will also be showcasing the EF570 all-flash system, which is a 4th generation all-flash array that has been specifically designed for performance-intensive workloads. 

 

Lastly, the NetApp E5700 series hybrid-flash system will be shown, which supports 100Gb NVMe over InfiniBand and helps accelerate performance while also increasing density with a hybrid-flash system that is perfectly suited for modern enterprise applications, he stated.

 

Visitors to the NetApp booth will get the chance to take a 4D rollercoaster ride. "They put on 3D glasses, and take a seat in the hydraulic chair, even augmenting the 3D experience. Every participant will receive a video of his/her ride that can be shared via social media," explained Kanafani.

 

Gitex, he stated, remains a key platform to deliver its overall strategy as it enables the company to increase more awareness of solutions across various audiences, which in turn, can help in growing the market share. 

 

"The exciting five-day event will give us the key opportunity to reinforce our thought leadership in cloud and flash for the Mena region while also allowing us to interact with customers, distributors and of course the media," he added.-TradeArabia News Service