Riverbed Technology is set to address the challenges Middle East enterprises face with the agility, visibility, and performance of their mission-critical business applications through its participation at Gitex, held in Dubai from October 8 to 12.

Under the theme ‘Experience the Future of Application Networking’, the company will showcase the Riverbed SteelCentral portfolio, its visibility solution for end-to-end network, application and end-user experience monitoring, and its application-defined Software-Defined WAN (SD-WAN) solution, Riverbed SteelConnect.

“Delivering a flawless end-user experience for employees and customers has never been more critical to give a competitive edge. As Middle East organizations double down on their digital investments, their IT infrastructure needs to adapt and support this transformation,” explained Elie Dib, senior managing director, Middle East, Turkey and North Africa at Riverbed.

“With Riverbed’s solutions, enterprises benefit from an intelligent and simplified approach to designing, deploying and managing distributed networks for today’s cloud-centric world. This is the future of Application Networking and is precisely what we intend to highlight at Gitex.”

With the growing scale and complexity of enterprise networks, end-to-end visibility is fast becoming a key challenge for organizations as they make strategic investments in digital business transformation initiatives to drive customer intimacy and employee productivity. As the industry’s only solution to deliver full visibility across the network, applications and end-user experience, Riverbed SteelCentral is perfectly designed to address this. The solution now provides integrated visibility into Digital Experience, reduces the risk during application migrations, both on and off the Cloud, enables businesses to manage outcomes across the application lifecycle, and delivers integrated network and infrastructure troubleshooting and monitoring.

In a regional survey conducted during late 2016, Riverbed found that 50 per cent of Middle East enterprises were already exploring SD-WAN. “It is an approach that can solve the complexity of hybrid clouds and networks, improve efficiency and flexibility, and enable organizations to easily shift workloads and deploy new applications and services including into the cloud,” explained Dib. Riverbed SteelConnect is the industry’s first and only product that unifies deployment and orchestration of hybrid WANs (Internet & MPLS), branch networks (LAN & WLAN), and cloud environments, including one-click connectivity to AWS and Microsoft Azure.

Commenting on Riverbed’s objectives for Gitex, Dib said: “Our focus this year is on IT decision makers and CIOs. It’s imperative to approach high-level executives to demonstrate why their businesses need our solutions. Gitex gives us the ability to make a significant impact in a relatively short amount of time and we have designed our product demos to be concise and yet highly informative. As always, we will also utilize the trade show as an opportunity to deepen our ties with our value-added distribution and channel partners.”

Riverbed will be present at the Microsoft stand, B7-10 in Hall 7. - TradeArabia News Service