LG Electronics unveiled its new mobile handset - the LG Venus (LG KF600) - in the Middle East and Africa.

The LG Venus is a new mobile phone that is as feature rich and easy to use as it is stylish, thanks to its unique InteractPad, which replaces physical navigation keys with context-specific virtual keys that change to fit the task at hand, the company said in a statement.

This new interface comes in response to the need for a simple way to navigate through the multitudinous features on today’s mobile phones, it added.

“Usability is truly at the centre of this handset’s design and represents LG’s latest achievement in making phones that connect with their users. This handset offers a mere glimpse into an emerging trend in the mobile market. LG is researching and developing new ways to improve usability and will continue its focus on features that add practical benefits for users,” said LG Electronics Middle East and Africa Regional Company CEO & President KW Kim.

The LG KF600 reflects LG’s commitment to making its handsets easier to use through improved user interface technology. InteractPad and its virtual menu keys show the exact keys a user needs to complete the task at hand eliminating distractions. This is far more flexible than standard hardware keys and eliminates the need to memorise exactly which key performs what function. These virtual keys are also larger and better spaced than physical keys, improving accuracy.

The new phone is far more advanced than other slide phones and unlike any other phone available because of its unique interface and feed-forward tactile navigation made possible by the InteractPad, the company said.

The handset is equipped with multi-sensorial feedback that provides users with audio, visual and tactile cues. When a virtual button is pressed it becomes larger and the phone vibrates just slightly and makes a clicking sound. This feedback is not only designed to make these virtual buttons seem more like real ones, it also makes the phone more comfortable to use and improves accuracy.

LG Venus includes eight dynamic graphic interface themes that are stylish and fun. Each gives the phone a different character that can act as an extension of its owner’s personality.

These themes, many of which were inspired by the work of famed artist Keith Haring, affect all aspects of the LG KF600’s interface including the InteractPad. When users choose a theme, all the layouts of each application will be reflected in menu, icons as well as wallpaper under the integrated theme.

LG Venus’s powerful multimedia features include a 3 mega-pixel camera, MP3 player, video recording, FM radio, Bluetooth and more. Its ergonomic trapezoidal shape is the ideal complement to the phone’s sleek and glossy finish, the company said. – TradeArabia News Service