Saudi-based Dur Hospitality said one of its key subsidiaries, Shada Hospitality, has announced the opening of its executive apartments project within Al Rayyan District in capital Riyadh.

 

An innovative youth-inspired local concept for a memorable hospitality experience, Dara Al Rayyan Executive Apartments encompasses 51 suites and a host of key amenities such as a cinema hall, swimming pool, and a restaurant, in addition to a gym and a range of major  facilities.

 

This opening takes the number of Dara properties in the kingdom to five, distributed across Riyadh and Jeddah.

 

On the project launch, Sultan Al Otaibi, Chairman of Shada Hospitality and CEO of Dur Hospitality said: "It is a distinctive increment to Dur Hospitality's track record in developing the concept of local Saudi hospitality brands. This reflects Dur's decades-long experience in managing, developing, and operating hotels and residential communities throughout Saudi Arabia."

 

"This step also confirms our progress towards achieving Vision 2030's objectives, laying the groundwork for developing the hospitality sector, one of the central pillars of a diversified economy," he stated.

 

Al Otaibi pointed out that Dara Hospitality's concept revolves around services thoroughly designed to cater to the needs of the modern generation by offering guests an exclusive experience within the seamlessly integrated self-service technologies, stylish designs, and advanced professional services.

 

"Through its sophisticated, sleek spaces adorned with contemporary cultural art, Dara is the perfect choice for a long-term accommodation that embraces the ambiance of a home-sharing experience," he stated.

 

"Although it has only been a year since the launching of Dara brand, we are witnessing an increasing demand for our properties which has motivated many investors to transfer Dara experience to new regions and cities in the Kingdom," he added.

 

Shada Hospitality CEO Reem Garrash said: "The launch of Dara Al Rayan Executive Apartments comes at a time when we are witnessing radical changes in the choices of guests and visitors across the kingdom and abroad. This allocates a spectrum of self-independent services that keep pace with the spirit of modernity for an unconventional and inspiring hospitality experience at an affordable cost."

 

"Based on our extensive experience in Shada, we have strived to keep pace with current trends and launched Dara, an innovative brand escorting the new transformations in the local hospitality sector. The concept redefines hotel accommodation, entwining modernity by adopting major assets such as self-service features and automated services from reservation to check out," observed Garrash. 

 

"We have also ensured that our guests' experience stretches beyond the conventional by dedicating a full array of arranged interactive activities that translate to customers' tastes, whether young guests or families," he added.-TradeArabia News Service