Friday 18 April 2014
 
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Social media

Fraser Suites Dubai switches to social media

Fraser Suites Dubai has launched a multi-platform social media strategy in support of developing its brand awareness and consumer engagement across the GCC. Fraser Suite Dubai will launch its Facebook page, Pinterest, Instagram, T

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Batelco launches social media contest

Batelco, an official partner of the Bahrain International Circuit, is holding a week-long social media campaign under the theme of "Always First, Always Batelco," which promises a daily high value prize and a grand prize of a trip to t

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Twitter crashes again, software glitch blamed

Twitter crashed on Tuesday for the second time in nine days when a software glitch stalled the popular messaging service for about one hour. The company apologised to its 250 million users in a status blog, saying it had encounter

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Facebook buys WhatsApp for $19 billion

Facebook Inc will buy fast-growing mobile-messaging startup WhatsApp for $19 billion in cash and stock in a landmark deal that places the world's largest social network closer to the heart of mobile communications and may bring younger users

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Online ad spend to hit $1bn in Mena

Online advertising spending totalled $300 million in the Mena region in 2013, and is increasing at a 37 per cent growth rate a year to reach $1 billion in 2017, said an industry expert. “Online advertising is an essential dr

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Flydubai launches Facebook presence

Flydubai, a leading low-cost carrier in the region, has launched its official Facebook page, which the airline plans to use engage with fans through news updates, product and network information, promotions and competitions. With

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Most loyalty programmes ‘failing consumers’

Most consumers in the UAE and Saudi Arabia feel customised rewards would win their loyalty, but many brand loyalty programmes are failing to deliver on the things that matter most to customers, a report said. ‘Loyalty Chasm&

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50pc of UAE youth on social media face online threats

While 95 per cent of between the age of 14 and 18 school students in the UAE are active on social media, half of them have faced some form of online threats including cyber bullying, identity theft, and harassment, a report said.

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Mobile to spearhead Internet advertising growth

The global ad market is on a path of steady recovery, with growth of 3.5 per cent forecast for 2013, followed by 5.1 per cent in 2014 and 5.8 per cent in 2015, according to the latest ZenithOptimedia forecasts. This growth is bein

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Distraction at work big problem, says Mena study

More than half of respondents to a survey in the Mena region said distraction at work is a big problem, adding that social media sites were the worst at snatching attention away from work. However, eight out of 10 respondents beli

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