Warner Bros Discovery has announced the extension of its partnership with evision, the media and entertainment arm of global technology group e&, bringing additional premium content to customers in the Mena region.
As part of the expanded partnership, viewers in the UAE will continue to enjoy popular channels such as CNN International HD, Cartoon Network HD, CN Arabic, CN Hindi, and Cartoonito. Additionally, Warner Bros Discovery will enhance the viewing experience by offering customers access to seven new channels from its portfolio with fan favourite shows such as Escape Kitchen, Salvage Hunters, Gold Rush, 1000 lb Sisters, Scariest House in America, Selena+Restaurant, Born Evil: The Serial Killer and The Savior. These newly launched channels, aim to further enrich the entertainment options available with no extra charge for the customers. The upcoming channels include:
• Fatafeat
• Discovery Channel
• TLC
• HGTV
• Food Network
• Investigation Discovery (ID)
• Discovery Family
New standards
Olivier Bramly, CEO, evision, said: “We are excited to enhance our partnership with Warner Bros Discovery setting new standards in the entertainment industry and transforming the way premium content is presented and consumed. By leveraging our broad distribution capabilities alongside Warner Bros Discovery's outstanding content, we are eager to introduce these top-tier channels to a broader audience. This partnership underscores our mutual commitment to providing unparalleled entertainment experiences and catering to the diverse tastes on viewers in the Mena region.”
In addition to the expanded traditional offerings, Warner Bros. Discovery is set to introduce two highly anticipated FAST (Free Ad-supported streaming TV) channels to evision’s STARZ ON platform, designed to offer viewers a new way to consume content:
*CNN Fast – CNN Fast is a bespoke channel offering a curated selection of short-form, fast-paced video content, covering everything from news and business to entertainment and sports. The launch on STARZ ON marks the first time CNN Fast will be available via Connected TV (CTV) in the Mena region, providing a new way for audiences to access CNN’s globally renowned content. The channel has launched in 2nd November 2024.
*Upcoming kids FAST channel – A Kids FAST channel is planned to launch in 2025, dedicated to fan-favorite kids' shows. The channel will feature beloved titles from across Warner Bros. Discovery rich kids’ content library, offering 24/7 entertainment for young audiences. This move expands Warner Bros. Discovery footprint across the region, bringing family-friendly content to more platforms and viewers.
Diverse and engaging content
Francesco Perta - Vice President, Business Development and Distribution for Middle East, North Africa and Turkey at Warner Bros Discovery, stated: “This collaboration not only strengthens our commitment to delivering diverse and engaging content but also ensures that our viewers have access to the latest in entertainment, news, and lifestyle programming. The introduction of new channels and the launch of CNN Fast and Warner Bros Discovery Kids Fast channels exemplify our dedication to meeting the evolving needs of our audiences.”
Sunil K Joy, Head of Content, evision, said: “These are exciting times for STARZ ON as we unveil the latest expansion of our offerings, with the introduction of more Free and Ad Supported TV channels. This carefully curated content is tailored to meet the evolving tastes of our viewers in the Mena region and to engage them with exceptional content.”
This continued partnership between Warner Bros Discovery and evision solidifies both companies' commitment to delivering unparalleled entertainment options across the Mena region, ensuring a broad spectrum of content that caters to all age groups and interests.--TradeArabia News Service
