Saudi Winter 2026 Programme

Travel, Tourism & Hospitality

Saudi Arabia launches 1,200km Northern Trail to boost winter tourism

Tue, 03 Nov 2026

Saudi Arabia’s Minister of Tourism and Chairman of the Saudi Tourism Authority, Ahmed Al-Khateeb, has launched the Northern Trail, a new tourism product under the Saudi Winter 2026 programme aimed at showcasing the Kingdom’s heritage, natural attractions and local culture.

Travel, Tourism & Hospitality

Saudi Tourism Minister unveils Northern Trail identity under winter 2026 programme

Sun, 01 Nov 2026

Saudi Minister of Tourism Ahmed Al-Khateeb has launched the official identity of the Northern Trail, a 1,200-kilometre tourism route connecting Riyadh to Jubbah in the Hail Region under the Saudi Winter 2026 programme.