BWH Hotels is expanding across the Middle East, driven by evolving traveller preferences and rising tourism investment. Following ATM Dubai 2026, the group said it operates 27 regional hotels and aims to reach 70 within three years, supported by a strong development pipeline.
BWH Hotels has announced a major brand transformation, bringing more than 4,000 hotels across 18 brands under the WorldHotels masterbrand and a unified loyalty programme, as the hospitality group seeks to strengthen global recognition, improve digital engagement and expand growth opportunities for hotel owners.
