The ‘Mihas@Dubai’ Halal Food Expo will be held from November 18-20 at the Dubai World Trade Centre, as the Malaysia External Trade Development Corporation (Matrade), the organisers, aims to achieve export sales worth $250 million during the event, a report said.

Matrade will organise an international sourcing programme (INSP) involving 120 buyers from all over the world, including premium buyers identified by Matrade Offices in Dubai, Doha and Jeddah, Emirates News Agency, WAM, said.

Datuk Mohd Mustafa Abdul Aziz, Chief Executive Officer of Matrade, noted that Mihas@Dubai would be a stepping stone for Matrade to strengthen the effort to internationalise Mihas, especially in the Middle East.

“Dubai’s strategic location in the Middle East, presents it with excellent connectivity to major cities in the region,” said Abdul Aziz.

“This will provide Malaysian exporters access to diverse regions namely the Middle East, North Africa and South Asia.”

The Chairman of Matrade Dato, Seri Reezal Merican Naina Merican, said: “Mihas@Dubai will be the first international event overseas with the largest Malaysian companies’ participation led by Matrade.

" Mihas@Dubai is poised to capitalise on the vast potential of the halal market in the Middle East, further solidifying its status as a globally recognised trade show.

“Additionally, the event plays a key role in positioning Malaysia as a leading figure in the international halal landscape," he added.

A total of 125 Malaysian companies that will be participating in Mihas@Dubai, are operating in sectors such as food and beverage, beauty, agriculture and environment, Muslim friendly travel, franchise, Islamic finance as well as halal logistics.