ICCA seals partnership with Arabian Travel Market, GBTA
DUBAI, 4 hours, 38 minutes ago
TheInternational Congress and Convention Association (ICCA) and Arabian Travel Market (ATM) have announced a strategic partnership with the Global Business Travel Association (GBTA) for the upcoming edition of the Arabian Travel Market (ATM), to be held from April 28 to May 1, 2025 at the Dubai World Trade Centre.
The global organisations have been appointed as knowledge partners for the regional trade show, providing in-depth insights and opportunities for the thriving business events and travel sectors. This strategic collaboration aims to shine a spotlight on the Meetings, incentives, conferences and exhibitions (Mice) and business travel sectors.
The business travel industry is experiencing impressive growth, as evidenced by statistics from the 2023 GBTA Business Travel Index Report, which found that the global business travel industry rebounded faster than expected in 2023.
Pent-up demand following the pandemic and healthier economic conditions than forecasted were highlighted as significant contributing factors for this shift.
The report also stated that global business travel spending rose by 47% to $1.03 trillion last year and is expected to grow to nearly $1.8 trillion globally by 2027.
During ATM 2025, ICCA will deliver seminars covering a range of topics for the MICE industry, while GBTA will outline the prevailing trends in the business travel sector at the show. These seminars will give the industry valuable insights into recent research, innovations, and best practices.
Senthil Gopinath, the CEO of ICCA, said: "ICCA proudly announces our collaboration with ATM as we celebrate the exciting inclusion of business events as a foundational segment in future editions. Envisaging a dynamic future, we see global business events seamlessly integrating with ATM's rich tapestry of opportunities."
"With ICCA joining as a knowledge partner for the MICE segment, we are collectively positioned to redefine the landscape of collaboration, innovation and success in the interconnected realms of business. We look forward to working together in 2024 and beyond," stated Gopinath.
Danielle Curtis, Exhibition Director, ATM, said: "All of the latest research suggests that the business events and business travel sectors are going from strength to strength. These sectors have always been important verticals at ATM, and the official partnership with ICCA and GBTA for the 2024 edition will take our offering to the next level."
"By collaborating with these respected industry leaders, ATM aims to deliver even more value and innovation to its attendees and exhibitors," he stated.
"With a focus on these two vital sectors, ATM is committed to offering a world-class event that provides a platform for networking, education, and business opportunities for professionals from around the world," he noted.
Catherine Logan, Regional Senior Vice President EMEA and APAC, GBTA, said: "Although one of the smaller global business travel markets, the MEA region has huge potential for growth and recovered more than any other region in 2022, reaching 95% of pre-pandemic business travel spending."
"Business travel spend in the region is forecast to exceed this figure in 2023 and reach $30.6 million and continue its growth trajectory going forward," added Logan.-TradeArabia News Service
