The prestigious MENA Digital Awards (MDA) has officially revealed the shortlist for its 2024 edition, showcasing from across the region, the most groundbreaking and innovative digital campaigns that highlighted creativity, execution innovation, outcome, and excellence in digital marketing.

This year's MDA attracted a record number of entries, with submissions from agencies, brands, and creative professionals competing in categories ranging from ‘Best Use of Social Media’ to ‘Best Performance Campaign’.

With categories spanning various sectors, the awards reflect the diversity of industries that have embraced digital transformation in the MENA region.

The shortlisted entries are a testament to the region’s rapidly evolving digital landscape, highlighting how agencies, brands, and organisations are pushing the boundaries of digital marketing.

Among the standout campaigns for 2024 are:

• Fusion Five Advertising’s Costa App Relaunch Campaign for Costa Coffee
• Glimpse Digital’s Hisense x Euro Cup 2024 – Beyond Glory for Hisense
• OMD UAE’s The Lay’s Heist for Lay’s, which showcase the cutting-edge digital solutions driving brand engagement and delivering remarkable results.

Other notable contenders include Netizency’s Motorola Edge 40 Launch and Mashreq’s Climb2Change, both competing in multiple categories.

Najla Semaan Mazboudi, Founder of the MENA Digital Awards, said: "The MENA Digital Awards continue to serve as the benchmark for digital marketing excellence in the region.

“Every year, we see new heights of creativity and innovation, and the 2024 edition is no exception. We are proud to showcase the best digital talent the region has to offer, inspiring others to push the boundaries of what’s possible in digital marketing."

The MDA 2024 jury comprises a panel of esteemed digital marketing professionals, handpicked for their expertise and insights into the latest industry trends.

The MDA 2024 winners will be announced at the upcoming awards ceremony, where the best and brightest in the industry will be recognised for their exceptional contributions to the digital landscape. – TradeArabia News Service