Rotana, one of the leading hotel management companies in the region, has promoted a key member of its corporate marketing and communications team to oversee the creation, management and distribution of high-quality content aimed at driving traffic and boosting conversions.

Reem Hiasat in her new role as Director of Content Marketing will spearhead the development and implementation of a comprehensive website content strategy, and enhance the online presence and performance of Rotana that has 80 operational properties in the Middle East, Africa, Eastern Europe, and Türkiye (Menat).

Amal Harb, Corporate Vice President of Marketing at Rotana, said: “As a key member of our corporate Marketing & Communications team, Hiasat has consistently demonstrated efficiency, excellence and a commendable attitude.

“Her contributions to our organisation have been significant, and we are excited to see her continue to excel in this elevated position.”

Hiasat’s tenure with Rotana has been marked by innovative and successful campaigns that enhanced the brand’s visibility and engagement across various digital and social media channels.

She holds a Bachelor's Degree from the University of Jordan and a Diploma in Digital Marketing and Social Media from the German Jordanian University.

Hiasat said: “I am excited to embrace this new role and further contribute to Rotana’s continued success.

“I am looking forward to collaborating with the team to develop impactful content and a user journey that showcases the unique experiences Rotana offers, and engages our audience in new meaningful ways, all while upholding our commitment to providing guests with Treasured Time through every interaction.” – TradeArabia News Service