Sunday 23 June 2024

Networking solutions

Mikenopa-AstroLabs to drive growth in Saudi hospitality sector

RIYADH, May 23, 2024

Mikenopa, a global full-service provider of guest internet and other IP networking solutions for the majority of international hotel chains, has announced its expansion into Saudi Arabia in collaboration with AstroLabs, the Gulf’s leading business expansion platform.

Renowned for its commitment to promoting technology and innovation in the hospitality sector, Mikenopa provides state-of-the-art network solutions to hotels, resorts, and business centres, including guest internet access (GIA), among other solutions.

Equipped with industry best practices and leading technology capabilities, Mikenopa enables its clients to consistently maintain fast internet speeds across their premises through a single, customizable network for IoT deployments.

Its product portfolio encompasses a diverse range of software and hardware solutions that allow hoteliers to offer individualized entertainment services to their guests, driving satisfaction, loyalty, and business success.

By seamlessly integrating innovation and personalization, Mikenopa plays a key role in transforming guest engagement, supporting the digital brand visibility of hotels in Saudi Arabia and solidifying its position as an industry leader in the digital realm.

"Our company, renowned for its high-quality deployment of high-tech internet solutions, is thrilled to capitalize on the rapid growth of Saudi Arabia's hospitality market," said Milan Hanus, Business Development Director of Mikenopa.

"The opportunities in the Saudi market for innovation and expansion are substantial, and align perfectly with our strategic objectives," he added.

"Proximity to our key customers in major hospitality markets is central to our strategy, and our expansion into Saudi Arabia represents a natural and strategic progression," said Daniel Ruzicka, Regional Director for the Middle East and Africa at Mikenopa.

“Rapid innovation and proliferation of technologies are reshaping the hospitality industry in the Kingdom, which has seen exponential growth amid the country's push to revitalise its tourism industry, an economic pillar of Vision 2030,” said Alex Nicholls, AstroLabs’ director of expansion.

“We are thrilled over the entry of Mikenopa to Saudi Arabia as a driving force bringing digital transformation to the fore of the thriving hotel sector.”

In addition to Saudi Arabia, Mikenopa has established a presence in 45 countries across the globe, with 12 regional offices.

Mikenopa's recent entry into Saudi Arabia represents a milestone in the company’s global expansion drive, underscoring its commitment to empowering hoteliers in Saudi Arabia to elevate their guest experience and achieve remarkable outcomes, ultimately driving the strategic development of the Saudi hospitality industry.

With global interest in Saudi Arabia as a sought-after tourist destination remaining at an all-time high, the country aims to raise tourism revenue to $85 billion this year, up from $66 billion in 2023, highlighting its growing status as one of its most attractive regions for investments and tourism.

Leveraging its dedicated hotel experience spanning over two decades and portfolio of 700 hotels worldwide, the company is set to bring transformative changes to the hotel industry in the kingdom. – TradeArabia News Service



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