Tuesday 16 April 2024

A vacation home in Greece

New partnership expands Global Hotel Alliance loyalty programme

DUBAI, March 4, 2024

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, is expanding its award-winning loyalty programme, GHA Discovery, to unique vacation homes through a new partnership with Plum Guide.

This unique partnership signifies a milestone for both luxury brands, and a significant expansion for GHA into the vacation home sector; while it also represents Plum Guide's first foray into a loyalty programme, that will offer rewards to customers across a broader range of accommodation options.

Plum Guide launched its vacation rental platform in 2016, in London, UK and has quickly gained a reputation as the world’s leading curated home collection.

 Now with open doors to over 38,000 homes in 700 destinations across 29 countries, it has captured the hearts of discerning travellers.

With the help of our award-winning AI technology Plum Guide’s team of experts meticulously vet every home, only accepting the best of the best to feature within their collection – all with the goal of irradiating travel disappointment and ensuring their guests have an exceptional stay every time.

GHA Discovery members, who are already recognised and rewarded across 800+ hotels, resorts and palaces operated by 40 hotel brands in 100 countries, will now have perks for booking Plum Guide properties.

Through this exclusive partnership, the programme’s 26 million members will earn Discovery Dollars (D$) – a transparent rewards currency that is spent like cash at GHA hotels – and tier credits on every eligible stay, whether a short business trip or extended getaway.

Plum Guide adds a unique dimension to the programme, expanding the flexibility and choice of accommodation for members, whether they prefer the space and setting of a curated vacation home or the lavish service and amenities of a top hotel.

Members also now gain access to so many more destinations in the programme through this partnership, ensuring that they are rewarded wherever their travels take them.

The partnership benefits are as follows:

  • For every Plum Guide booking made by a GHA Discovery member, guests will:
  • Earn 5% back in D$ on their revenue spend for every eligible stay at a Plum Guide home, exclusively redeemable at GHA hotels.
  • Advance faster in the GHA Discovery programme by accumulating credits for nights, spend and brand stays, with Plum Guide recognised as an alliance brand.
  • Have over 700 more destinations to explore, including new gems like Palm Springs, Crete and The French Riviera.
  • Experience exceptional settings, from seaside villas to urban lofts.

“Our partnership with Plum Guide signals our dedication to creating partnerships that enrich our loyalty programme offering, by giving customers more choice when they travel and more ways to earn D$ that they can use to enjoy more stays across 800 hotels”, said Chris Hartley, GHA’s CEO.

“We want D$ to become a valuable travel currency that is easy to earn and redeem, and encourages our customers to explore our growing network. This partnership with Plum Guide achieves all of those goals.”

Plum Guide holds a curated collection of the world's best vacation rentals worldwide and is planning to expand current markets and launch new destinations in 2024.

Doron Meyassed, Plum Guide’s Founder & CEO, said: “We are excited to be the first platform of unique vacation rentals to link up with the GHA Discovery loyalty programme.

“Plum Guide's handpicked homes offer a unique and personalised accommodation experience, while GHA Discovery provides members global recognition and rewards across a global collection of renowned brands.

“Together, we provide travellers a diverse range of high-quality accommodation options in various destinations, catering to different preferences and travel styles. It's great to create a partnership that enhances the overall travel experience for our customers.” – TradeArabia News Service



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