Millennium Hotels and Resorts has announced the launch of Studio M Arabian Plaza in Dubai, UAE, as part of its expansion strategy for Middle East and Africa (MEA) region.

The first Studio M in the Mena region and the first property to be introduced under the Studio M collection opened its doors on December 1. Two more brand openings, Studio M Al Barsha and Studio M Muscat Shaden, are both due to open in 2019.

Studio M is a chic urban hotel brand that is part of the Millennium Hotels and Resorts global family, which includes The Biltmore Collection, Grand Millennium, Millennium Resorts, M Social, Millennium Place, Copthorne, M Hotel, Kingsgate and Millennium executive apartments. Studio M provides thoughtful, well-designed spaces with the cool factor combined with stylish, high-quality rooms and fuss-free technology. The standardised brand design, operational efficiency and lower development costs ensure an affordable price point, whilst its strong design aesthetic and nature mean that it is aligned with the millennial mindset as well as the young at heart.

With a total inventory of 323 hotel rooms and serviced apartments, the three-star property is perfect for tech-savvy travellers and long-term guests looking for a fusion of function and comfort. The property also features two food and beverage outlets, meeting room spaces, a lap pool and fitness centre. As travellers become more tech-savvy, Studio M Arabian Plaza adapts by introducing smart technology, giving guests a more convenient and relaxing stay. The hotel rooms are equipped with ports and hubs for guests to stream content through 43 to 49-inch Smart LED TVs from their own mobile phones and laptops. Housekeeping and ‘Do Not Disturb’ buttons are also installed in the rooms, veering away from the conventional door hangers.

“The recently concluded launch of Studio M Arabian Plaza is Millennium Hotels & Resorts Mena’s strategic step in addressing the GCCs growing demand for midscale properties,” said Kevork Deldelian, chief operating officer. “The hotel’s features also capture the interests of the growing market of the millennial generation looking for quality-driven, trendy and technologically advanced hotels. We believe the market needs more three-star properties as they provide increased opportunities to attract bigger numbers of potential travellers to the region. With the right hotels and price brackets, we are able to open up the markets and we look forward to showcasing this as Studio M expands across the GCC,” Deldelian added.

The opening launch marked Millennium Hotels & Resorts MEA’s brand growth by expanding into the mid-market segment, a highly in-demand hospitality segment in the city. Furthermore, Studio M Arabian Plaza is also the first venture of Hala Hospitality Group, a part of the Saeed & Mohammed Al Naboodah Group, into the hospitality industry. - TradeArabia News Service