Flag carrier Saudi Arabian Airlines (Saudia) has launched a new campaign across three global cities - London, Munich and Dubai - promoting the ABB FIA Formula E Championship and the Ad-Diriyah E-Prix.

Saudia is the official Title Sponsor and Airline Partner of the Ad Diriyah E Prix, the first race of the 2018/19 ABB FIA Formula E Championship, which kicks off on December 15.

Ahead of the race, Saudia has been showcasing various features and interactive elements, including having the new fully-electric Gen2 car (which will make its competitive debut in season five), which was on display at the World Travel Market in London last month.

Additional interactive stands in global cities are taking place at Munich’s Franz Josef Strauss International Airport in Munich (MUC) in Terminal 1 (next to the check-in area) and at Dubai Mall. On December 15, guests can view a live broadcast of the Ad-Diriyah E-Prix at the Saudia stand at Dubai Mall. 

Guests are welcome to visit the stands for an inside look into what the Saudia Ad-Diriyah E-Prix is all about and join in the excitement. During the interactive events, guests will be able to obtain more information about the race, try out their driving skills, and book packages (Dubai Mall only). - TradeArabia News Service