The Sharjah Investment and Development Authority (Shurooq) is presenting exclusive updates about 10 latest additions to its portfolio of hospitality projects and eco-destinations at the World Travel Market 2018, which commenced today (November 5) in London, said a report.

At the event, which will conclude on November 7, Shurooq seeks to make the most of the show’s global reputation to present its diverse offerings, which have been either newly developed or revamped, with a strong focus on authenticity and experientialism, a report in Wam said.

These include Shurooq’s premier leisure and outdoor entertainment destinations including the Al Montazah Parks, Mleiha Archaeological and Eco-tourism project, Al Majaz Waterfront, Al Qasba, Al Noor Island, as well as Sharjah City Sightseeing bus tours.

Figures released by SCTDA reveal that Sharjah’s hospitality sector revenues witnessed a 7.8 per cent increase during early 2017, reaching Dh372 million ($101.2 million). They also revealed that occupancy rates at its hotels reached 70 per cent in that same year, indicating an exponential rise number of regional and global travellers to the emirate. By 2019, the emirate plans to attract Dh830 million ($225.9 million) in investments across its hospitality sector.

"This year, Shurooq has attained new milestones with regards to diversifying Sharjah’s rich portfolio of leisure and tourism offerings. It was essential to showcase our achievements and new offerings on this prestigious platform. Through our on-going efforts, we want to attract unique investments to a wide range of offerings and services across our destinations, and collaborate with reputable global brands who will bring their world-class delivery to our destinations, which visitors will enjoy alongside our warm Arabian hospitality," the report cited Ahmed Obaid Al Qaseer, COO of Shurooq, as saying.

Shurooq is exhibiting at the Sharjah Pavilion, led by Sharjah Commerce and Tourism Development Authority (SCTDA).