Lebanon-based Kurban Travel has signed a five-year agreement with Sabre Corporation, a leading global technology provider to the travel and tourism industry, to further enhance traveller experience.

The deal will enable Kurban Travel agents to access Sabre’s global distribution system (GDS) to shop, book and manage travel content from 400 airlines, 900,000 hotel options and 40 car rental brands. Kurban Travel agents will leverage the industry-leading content, data-driven insights and intuitive interface of the new Sabre Red Workspace – the next-generation travel agency desktop – allowing them to become true travel consultants.

“It is our vision to continuously provide tailor-made travel services that not only meet our customers’ needs and budgets, but exceed their expectations every time,” said Selim Boutros, general manager, Kurban Travel. “We remain committed to providing the best prices, premium service and specialised travel industry expertise. Sabre is the reliable partner that we are looking for to up our game. Its technology and global industry know-how will enable us to provide competitive content, help deliver world-class services, and serve our customers even better and more efficiently in the future.”

Kurban Travel is a leading travel management company in Lebanon with a strong presence in the Middle East and Europe and ambitious plans for global growth.

"We are proud to partner with Kurban Travel, which will join our distinguished customer base in the region,” said Raymond Vrijenhoek, vice president, Sabre Travel Network Middle East. “We are constantly evolving our technology to deliver the world's most advanced travel platform, enabling us to offer agencies faster innovation and more flexible solutions infused with data-driven insights. We stand ready to help Kurban Travel achieve its mission to grow and optimise its business, while solving travel challenges.”

In addition to bringing significant benefits to travel agents, the new Sabre Red Workspace also provides added value to airlines as they introduce New Distribution Capability (NDC) based offerings. The simplified workflow in the new Sabre Red Workspace makes it easy to display and sell branded fares and ancillaries, thus helping to generate additional revenue. - TradeArabia News Service