The Bahrain Tourism and Exhibitions Authority (BTEA) took part in Seatrade Cruise Med, the cruise industry’s leading trade event in the Mediterranean region, which was held in Lisbon, Portugal, on September 19 and 20.

During the exhibition, Bahrain, Dubai and Abu Dhabi showcased their cruise tourism opportunities at the Cruise Arabia stand, presenting diversified travel offerings. Bahrain’s delegation included various representatives from the BTEA, Gosaibi Travel, Visit Bahrain and Mathias Tourism. The event brought together more than 150 exhibitors across the cruise industry including suppliers, ship builders, tourism authorities, cruise lines and more.

“BTEA's participation in this prestigious exhibition comes in line with its strategy to develop the kingdom’s tourism sector by promoting its tourism offerings, further strengthening its position as an ideal tourist destination. We also aim to increase the number of visitors coming to the kingdom via cruise ships, further developing the tourism sector and the national economy in line with the Kingdom’s 2030 Economic Vision,” said the director of Tourism Marketing and Promotions at BTEA, Yousef Al Khan.

The participation in this event comes in line with the BTEA’s strategy to develop the kingdom’s tourism sector under the slogan of ‘Ours.Yours.’ and further position Bahrain as an attractive port for cruise ships to stop over. The aim of the tourism strategy is to increase the number of visitors coming into the Kingdom, positioning the tourism sectors’ strategy that focuses on four main pillars ‘awareness, attraction, access and accommodation,’; a key component of this strategy relies on developing the local seaports in order to attract additional cruise ships and yachts to the kingdom, thereby contributing to the national economy as a whole. - TradeArabia News Service