Just a few months after revamping and optimising its website, First Central Hotel Suites in Dubai has seen a whopping 790 per cent increase in direct bookings compared to figures during the same period last year.

The hotel saw online bookings surge from both regional and international travellers following an investment in its digital optimisation and online marketing.

Wael El Behi, general manager of First Central Hotel Suites, said: “We are very happy with the performance of our revamped website and are glad that our digital strategy is paying off. I would like to take this opportunity to commend our cluster marketing manager, Angelo De Guzman, for successfully spearheading our digital strategy. The brand website is an important e-commerce tool and its optimisation is more significant than ever in an increasingly social, online world. Today, for most travellers, the online journey starts on mobiles with social media platforms acting as a gateway to websites. Our enhanced website is well integrated with social media and acts as a promotional partner with various social channels to maximize the hotel’s direct reach.”

The hotel website provides a compelling user experience and has been designed to make the booking process easier and simpler for users as well as to help find quickly the information they are looking for. Wael said: “Our website is highly interactive with the implementation of many interesting features that have been driving more traffic to the site. Above all, it allows visitors to experience our brand and hotel in the most optimum setting that in turn ensures the ideal outcome for our business. Moving forward, our goal is to ensure that more and more guests book their stay directly with us and the best way to achieve it is to have the right booking tool with the best offers. Our website features an exciting choice of exclusive promotions for different segments offering excellent value for money. One of the keys to our success is that as part of the marketing strategy, we are offering exclusive deals and packages only on our website for both leisure and business travellers and this is helping us to increase traffic and conversion.” - TradeArabia News Service