Dubai’s Roads and Transport Authority (RTA) has signed an agreement with Emaar Properties aiming to support RTA’s ferry service through promoting the sale of Dubai Ferry tickets amongst Dubai visitors, residents and tourist groups.

A key highlight of the deal will be ‘At the Top, Burj Khalifa’; the most visited tourist attraction developed by Emaar Properties.

The agreement is the first phase of an ongoing scheme between RTA and ‘At the Top, Burj Khalifa’ to improve the marine transit network and enhance the experience of customers using water transport, said Ahmed Bahrozyan, CEO of Public Transport Agency at RTA, after signing the deal with Ahmed Al Falasi, the executive director of Group Operations at Emaar, in the presence of senior officials.

As per the agreement, ‘At the Top, Burj Khalifa’ will promote the Ferry service amongst visitors and residents of Dubai as well as the tourist groups,” stated Bahrozyan.

The promotional campaign will highlight the mesmerizing features of the Ferry along with the cruise services provided, besides supporting ticket sale at the ticket booths within Ferry stations, he added.

RTA said it has six Ferry boats in operation and three others as standby for private chartering and also incase of sudden tourist rush.

The Ferry has made 3,700 voyages carrying a total of 105,500 riders during the first half of this year, which warrants supporting the service. It shuttles between eight stations in the city - namely Ghubaiba, Marina Mall, Jaddaf, Water Canal, Sheikh Zayed Road, Water Front, Marasi and the Dubai Design District.

Bahrozyan said the signing of the agreement reflects the keenness of RTA to cater to the needs of maritime tourism, especially as Dubai boasts of a picturesque coastal line dotted by fascinating skyline.

"'At the Top, Burj Khalifa’ will promote the Ferry service through selling tickets to enhance customers experience; which will ultimately reflect on improved services and customers’ happiness,” he stated.

On the partnership, Al Falasi said: "We are excited to team with RTA in running this initiative, which contributes to spotlighting the Ferry service that offers fabulous sea cruises to residents and tourists descending on the city from all corners of the globe."

"We are always keen to build effective cooperation with all entities and offer more facilities to various spectrums of the community. Such a drive is compatible with our unwavering commitment to supporting the thriving tourist sector in Dubai and the UAE in general,” he added – TradeArabia News Service