The Dubai Municipality on Wednesday launched a new e-ticketing system for Dubai Frame, the emirate's latest tourist attraction, providing visitors with an easy way to book their tickets in advance, a report said.

Announced by Dawood Abdulrahman Al Hajiri, director-general of Dubai Municipality, the new system offers a wide range of e-services, including detailed information about Dubai Frame to help visitors plan their visit with ease, said a report in WAM.

Dubai Frame allows visitors to have a 360-degree view of Dubai’s old and modern city and has received more than 466,000 visitors since its opening at the beginning of this year.

Al Hajiri confirmed that the new system will help reduce the rush at the ticket counter at Dubai Frame, making visitors' experience easier and more enjoyable, the report said.

Mohammed Mubarak Al Mutaiwei, assistant director-general of Dubai Municipality for Communications and Community Sector, said: "The launch of the new Dubai Frame portal is in line with Dubai Smart Initiative's plans to enable Dubai residents to access all the city's facilities using smart electronic systems, including the frame."

"The technology includes photography, sharing of images immediately via e-mail and social media, as well as providing free wi-fi to visitors."

Located in Zabeel Park, this iconic architectural design celebrates the city's rich heritage and modern identity, allowing visitors to travel through time. The old museum has a window showcasing the city's heritage. After a panoramic elevator ride to the upper bridge, visitors can see the tremendous progress Dubai has made over the past years that transformed the emirate from a trade, fishing and pearl centre into a vibrant city with high-rise skyscrapers.

Dubai Frame is expected to receive more than two million visitors each year, it said.