The Hotel Show Saudi Arabia is returning to Jeddah for its sixth annual edition this week with various live kitchens being set up across the show floor to demonstrate the latest local and international products and trends in food and beverage.

The Inter-Hotel Culinary Competition is returning for its highly-anticipated second edition, endorsed by Worldchefs, The Saudi Arabian Chefs Association and Culinary Partner Unilever Food Solutions. Meanwhile, Unilever's’ stand will have its own dedicated kitchen where various new products and recipes will be revealed to the Saudi market for live demonstrations.

Chef Jean Van Der Westhuizen, executive chef Middle East, Pakistan and Sri Lanka, who will be cooking up a storm at the Unilever showcase at the event, said: “The Saudi food industry grows differently to other markets. There has always been a growing popularity for importing international brands into the Kingdom and we can see that these have started to adapt more closely to the unique needs of Saudi Arabian diners.

“We want to cater to the specific needs of the customers in HORECA and their guests. Being at The Hotel Show Saudi Arabia gives us the opportunity to interact with the industry to identify their needs and wants, and share the latest local and international trends and insights.

“We are seeing that owners and managers of high-end hotels, restaurants, and business class travel are searching to enhance their guest experience through high-quality natural flavours, and they also care about every detail of service. Pure Leaf, a premium tea brand, popular in the US, is a great fit for this purpose.

Unilever will also use The Hotel Show as a platform to highlight its latest innovation in its foods portfolio with ‘Knorr Tomato Powder’ - a product which transforms 88 dehydrated tomatoes into 6.7 litres of rich tomato sauce in just one minute. The sauce is an innovative solution for chefs delivering less wastage, more yield per pack, savings with storage space, and provides a highly versatile ingredient for use in many dishes.

The Unilever Food Solutions team will also share its latest, specialist advice for Ramadan at the Jeddah event, focusing on inspirational buffet recipes, monitoring dish consumption to manage costs, and reducing waste, to name a few.

The Hotel Show Saudi Arabia will be taking place from April 10-12 at the Jeddah Centre for Forums and Events. - TradeArabia News Service