Rove Hotels, a joint venture between Meraas and Emaar Properties, has reached a landmark first hotel management agreement in the UAE, with Mada’in Properties, to operate Rove Mina Seyahi in the heart of Dubai Marina.

A contemporary midscale hotel brand, Rove Hotels has signed a long-term management agreement with Mada’in Properties to operate the 270-room Rove Mina Seyahi and Rove Residences Mina Seyahi, an exclusive collection of 443 serviced residences which will soon open for sale. The Rove Mina Seyahi is envisioned as a 50-storey tower featuring a hotel and serviced residences, and is expected to be operational in 2021.

Rove Mina Seyahi will offer several lifestyle amenities, including a swimming pool, fitness facilities, meeting rooms, children’s play area, and the signature all-day restaurant – The Daily Mina Seyahi. Key elements of Rove including a double-height ceiling lobby, outdoor pool and deck, 24-hour self-service laundromat, convenience store, luggage store rooms, safety deposit boxes, and ample parking will be featured at the Rove Mina Seyahi. Hotel guests have the convenience of a late check-out time of 2 pm and a range of smart services including wi-fi connectivity.

Underlining the focus of Rove Hotels to assure guests effortless connectivity, Rove Mina Seyahi is located adjacent to Al Sufouh Road, with easy access to the Dubai Metro and Dubai Tram. The beach and Dubai Marina promenade are within walking distance ensuring that a range of leisure and lifestyle choices are available to hotel guests and residents.

Abdulaziz Al Awar, chairman of Mada’in Properties, said: “Rove Mina Seyahi is our first mixed-use hospitality development in the UAE, having delivered Marina Arcade, a chic residential super-tower. With the strong focus of the Dubai Marina district and the surrounding areas on luxury hotel projects, the contemporary midscale value proposition of Rove Hotels will make Rove Mina Seyahi stand-out and appeal to the new generation of travellers, entrepreneurs and investors. We will roll out the launch of Rove Residences Mina Seyahi shortly, enabling customers to own a signature Rove Residence in one of the region’s most sought-after waterfront developments, the Dubai Marina.”

Olivier Harnisch, chief executive officer of Emaar Hospitality Group, said: “The agreement to operate Rove Mina Seyahi underlines the clear value-add and distinctive identity that the home-grown Rove Hotels brand has earned in a short span of time since its inception. It delivers the positioning of Rove Hotels being designed for new generation travellers who recognise value, stay connected, and seek culturally inspired surroundings. Dubai Marina’s central location, the access to the wide choice of lifestyle amenities, and the signature identity of Rove Hotels to deliver fuss-free and super-efficient service will be key selling points of the development. We will continue to explore such management contracts in the UAE and the region for Rove Hotels.”

Paul Bridger, corporate director of operations of Rove Hotels, added: “Rove Mina Seyahi brings a refreshing choice in the hotel and serviced residences scene of Dubai Marina with its value offering and aspirational brand ethos. Mad’ain Group will benefit from significant revenue and cross-selling opportunities as well as cluster services and operational synergies that arise from the rapidly-growing Rove Hotels portfolio in the UAE.”

A UAE-based private joint stock company, Mada’in Properties PJSC is currently also developing a residential community in Dubai South near the Al Maktoum International Airport as well as a community retail centre in Dubai Marina.

Rove Hotels currently has four operational hotels in Dubai: Rove Downtown, Rove City Centre, Rove Healthcare City and Rove Trade Centre. - TradeArabia News Service