SureStay Hotel Group has made its debut in Asia, marking the start of a new era of quality, affordable accommodation in the region.

SureStay Plus Hotel by Best Western Sukhumvit 2 welcomed its first guests this month, in the heart of downtown Bangkok. This new-build premium economy hotel will provide guests with the international standards and services one would expect from a Best Western -branded hotel, at a reasonable price point.

The new hotel’s 85 rooms are designed in a contemporary style and will feature sleep-inducing beds and complimentary in-room wi-fi. There is also a “business corner” area providing corporate travellers with a range of professional services.

“We are delighted to unveil SureStay Plus Hotel by Best Western Sukhumvit 2, an exciting new hotel that will redefine the premium economy hotel sector,” said Olivier Berrivin, Best Western’s managing director of International Operations - Asia. “Located in a prime position in downtown Bangkok’s Sukhumvit district, this brand new hotel provides everything guests need for convenient, fuss-free stays in the heart of the city.”

“Bangkok has a long and strong history of providing affordable accommodation. By combining the ease and affordability of economy hotels with the international standards of a global chain, SureStay Hotel Group is sure to appeal to business and leisure travellers alike.”

“We are seeing rising demand for branded economy and lower-midscale accommodation in key cities across Asia Pacific. SureStay Hotel Group is perfectly positioned to fill this gap in the market and we look forward to introducing this exciting new concept to more cities across the region in the coming months and years,” Berrivin added.

SureStay Hotel Group was first introduced in late 2016, opening up new opportunities for Best Western Hotels & Resorts in the large yet relatively untapped economy and lower-midscale sectors. It also provides hotel owners with the opportunity to harness Best Western’s vast global network, in terms of sales, distribution, technology and support.

There are three brand tiers to choose from: the classic economy SureStay Hotel, premium economy SureStay Plus Hotel (which includes SureStay Plus Hotel by Best Western Sukhumvit 2), and lower-midscale SureStay Collection. These three brands deliver gradually increasing levels of quality and facilities, which will be consistent in all locations around the world.

SureStay Hotel Group has expanded rapidly since it was first launched in September 2016, with many hotels having opened in North America. By the end of 2017, the group expects to have built a global portfolio of 100 hotels either operating or under development, making it one of the fastest-growing brands in the industry.

For Best Western Hotels & Resorts, the launch of SureStay Hotel Group marks its continued expansion in Bangkok. Currently, the company operates four properties in the Thai capital under two of its brands: Best Western Plus and Best Western Premier. But it has a strong pipeline of new hotels in Bangkok, including new classic Best Western hotels, more upscale Best Western Premier properties and Thailand’s first ever Vīb hotel. - TradeArabia News Service