Travelport, a leading travel commerce platform, and Ethiopian Airlines have announced a new multiyear full content agreement which will see Ethiopia’s flag carrier promote its inventory across Travelport’s platform.

Under the agreement, Travelport's industry leading technology will support Ethiopian Airlines market and retail its offerings, in a more visual and effective way to a network of over 68,000 Travelport-connected travel agents in over 180 countries worldwide.

The two companies have also renewed their long-term operator agreement, which will continue to see Ethiopian Airlines distributing Travelport’s technology in the country. This means that the Ethiopian customer base will continue to take advantage of Ethiopian Airlines’ regional expertise, and Travelport’s revolutionary products and services, including the industry-leading point of sale solution for agencies, Travelport Smartpoint, which was recently upgraded to further boost agent efficiency.

Tewolde Gebremariam, chief executive officer, Ethiopian Airlines said: “We are very happy to continue and expand our collaboration with Travelport. As travel technology advances, Travelport will support our business meeting and exceeding travellers personalized needs. Travelport’s innovative solutions and unrivalled choice of travel content provide many opportunities to make our business stronger and we are looking forward to continuing to support the travel industry in Africa."

Rabih Saab, Travelport's president and managing director for Europe, Middle East, Africa and South Asia, said: “We are delighted to cement a successful 20 year relationship with Ethiopian Airlines, an airline that has established itself as a key component in the development of travel and tourism in the region , by signing both a full content and operator agreement. Travelport is committed to deliver a world of consumer ready content to the travel agent community and travellers, and support the country’s travel and tourism industry. As such, we are confident that Ethiopian Airlines will further reinforce and revitalise our successful operations and business partnerships in Africa.” - TradeArabia News Service