Qatar's Hamad International Airport (HIA) has enhanced its current sponsorship of the legendary German football club FC Bayern München as Platinum sponsor.

The latest FC Bayern jersey featuring HIA-Qatar’s distinctive logo on the sleeve of the team’s iconic shirts was also revealed.

The announcement was made at a press conference at the airport terminal beside the iconic Lamp Bear, chaired by Qatar Airways group chief executive, Akbar Al Baker, FC Bayern München Executive Board Member, Andreas Jung, Supreme Committee for Delivery and Legacy Secretary General, Hassan Al Thawadi and Hamad International Airport chief operating officer, Engr. Badr Mohammed Al Meer.

Al Baker said: “The strengthening of this fantastic sponsorship between Qatar’s award-winning airport and FC Bayern München, truly demonstrates the state of Qatar’s role as a global leader in sports. The HIA-Qatar logo on the sleeve of every FC Bayern München jersey helps display the importance that we as a nation place on sports as a means of bringing people together. The HIA-Qatar enhancement of its sponsorship has also further aligned itself with our nation’s ambitious national vision.”

FC Bayern München executive board member, Andreas Jung, said: “Starting this season, our players will feature the HIA-logo on the jersey’s sleeves. When we signed the contract with Hamad International Airport in January 2016, the sponsors badge on the sleeve was already part of our agreement. So far the HIA-logo has already been placed on the training uniforms.”

Al Meer said: “HIA-Qatar’s growing and successful partnership with FC Bayern München opens up new and exciting avenues for this collaboration. We are rightly delighted to have our five-star airport’s logo on Germany’s most-winning team’s jersey.

“FC Bayern München are Germany’s sporting superstars, so it’s only right that they should be in partnership with the Middle East’s five-star airport, as we are both at the top of our game and both look forward to staying in the premiere league.”

Al Baker led the ribbon cutting to officially open FC Bayern München’s new pop-up shop in the airport’s duty free area, featuring branded gifts and merchandise from the popular German football team, available for passengers travelling through HIA to buy.

During the event, HIA-Qatar and FC Bayern München also launched their latest promotional video, which showcased HIA’s award-winning facilities and services as experienced first-hand by the football stars. The video features global football champions Arjen Robben and Robert Lewandowski to name but a few, and will be played both in the airport and on board Qatar Airway’s flights. - TradeArabia News Service