Coffee Planet, the Middle East’s leading specialty Arabica coffee roaster from Dubai, has just signed a franchise agreement with HB Brands, one of the largest F&B providers, for 70 outlets across Saudi Arabia.

The 10-year agreement will enable customers in the kingdom to enjoy freshly-roasted, 100 per cent Arabica speciality coffee with wholesome food, delivered in a welcoming and relaxing environment.  

The agreement was signed in Dubai in the presence of Robert Jones, managing director of Coffee Planet and Martin Venter, chief operating officer of HB Brands.

With franchise outlets in the UAE, Qatar, Pakistan and Malaysia, the new concept is aligned with Coffee Planet’s strategic aim to increase its global presence with passionate franchise partners who are dedicated to the brand’s commitment to help as many people experience the world’s finest Arabica coffee.

“We are delighted to partner with HB Brands in Saudi Arabia” said Robert Jones. “we are convinced that their F&B expertise, combined with our coffee know-how, will deliver a winning proposition for customers”.

Martin Venter added: “We are extremely impressed with Coffee Planet’s quality and the brand that they have created. We are thrilled to lend our franchising expertise to their proposition to help Saudi residents enjoy what we consider to be the finest coffee we have ever tasted”. Over its 26-year history, HB Brands has rolled-out Canton, TakoHut, RomaWay, Cinnabon, Wingstop, Sizzler House and Shawirmarito outlets. Its portfolio is already projected to reach 320 outlets by the end of August 2017.

The new Coffee Planet outlet designs will merge modern Dubai with traditional Arabia. Other inspiration has been taken from their crop-to-cup ethos with warm, earthy tones, exposed brick, brass, black tiling and wood finishes. The UAE has been at the forefront of speciality coffee development within the GCC and Saudi Arabia is projected to be the next big growth market. Both companies are looking to collaborate to provide a branded specialty-coffee offering to compete with the coffee chains already operating in the kingdom. - TradeArabia News Service