Travel retailer Bahrain Duty Free is enticing passengers to linger a little longer in departures with the launch of its new Dolce&Gabbana Fragrances space at Bahrain International Airport.

The latest addition to the airport’s refreshed departures retail hub, the extended Dolce&Gabbana counter now commands an eye-catching 20-sq-m compared to its original six-square-metre footprint.

“Month by month we continue to surprise and delight passengers travelling through Bahrain International Airport with new retail opportunities that celebrate the very best of the Designers’ creative world,” said Bassam Al Wardi, general manager, Bahrain Duty Free.

“The April launch of the expanded Dolce&Gabbana counter adds even more weight to our high profile Perfumes & Cosmetics space and is particularly timely as we move into the busy summer and Eid travel season,” he added.

The high fashion Italian brand premiered its first fragrance, the award-winning Dolce&Gabbana Pour Femme, in 1985. Since then the ultra-desirable label has grown its male and female fragrances collection to include Light Blue, The One and Dolce franchises.

Commenting on the unveiling, Olivier Decazes, Travel Retail EMEA general manager for Dolce&Gabbana, said: “The Bahrain Duty Free shop renovation is a great opportunity for Dolce&Gabbana to improve and modernize its in-store visibility, thanks to an exciting new counter. We are very happy to offer the very best of Dolce&Gabbana thanks to our amazing and complete range."

“We invite travellers to Bahrain to visit us at departures to immerse themselves in the fascinating world of Italian style and to try our exclusive fragrance, Velvet Collection, which pays homage to Dolce&Gabbana’s sartorial heritage with a unique range of artisanal fragrances that explore the deepest sense of male and female human nature.”

The latest hot news is the recent announcement of British rising stars Kit Harington and Emilia Clarke as the new faces of the glamourous and timeless range The One.

These best-selling fragrances anchor the new-look circular counter with its striking black and gold livery delivering a clear visual hook for passengers perusing the departures retail offering.

This latest opening supports other successful recent openings across the airport’s 2,300-sq-m footprint, including Aer Rianta International’s proprietary Candy Cloud confectionery concept, the Middle East’s first Johnnie Walker House, a new dedicated premium watches space and Hermès & Bvlgari Perfumes counters. - TradeArabia News Service